Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017

Discussion in 'iOS Blog Discussion' started by MacRumors, Dec 6, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Apple's short film "The Rock x Siri Dominate the Day" was the eighth most watched ad on YouTube around the world in 2017, according to Adweek.


    Adweek says the ad has been viewed more than 25 million times, although that figure is based on Apple's channel for India rather than the United States, where the video has amassed nearly 18 million views.

    With the views from all of Apple's regional YouTube channels combined, the ad has actually received over 80 million views to date, but that includes the possibility of some duplicate views from the same users.

    "The Rock x Siri Dominate the Day" stars actor and professional wrestler Dwayne "The Rock" Johnson, who uses Siri throughout an eventful day in which he pilots an airplane, floats in space, prepares fine cuisine, acts on a set, and more.

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    The theme of the short film, released in July, is that Siri can be used for a wide variety of tasks, such as checking calendar appointments, setting reminders, starting a timer, reading emails, starting an Apple Music playlist, and more.

    The ad was certainly unorthodox for Apple and had mixed reception, with some finding it funny and others feeling it was cringeworthy.

    The most watched YouTube ad of the year came from Samsung, promoting its customer service vans in India, according to Adweek. The four-minute video has received over 150 million views on the Samsung India channel.


    Other ads that made the top 10 were shared by brands such as Adidas, Budweiser, Levi's, Mr. Clean, Oreo, Clash Royale, and Miss Dior.

    Article Link: Apple's 'The Rock x Siri' Cracks Top 10 Most Watched Ads on YouTube in 2017
     
  2. Relentless Power macrumors P6

    Relentless Power

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    I like the Rock (Dwayne Johnson), but never cared for this particular advertisement.
     
  3. Applebot1 macrumors 6502

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  4. scrapesleon macrumors regular

    scrapesleon

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  5. willnpc macrumors member

    willnpc

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  6. roland.g macrumors 603

    roland.g

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    Unwatchable.

    Every time he says “Hey Siri” the video pauses and my phone brings up Siri. When he said “Hey Siri, read my schedule”, Siri read me my schedule!!!
     
  7. Kabeyun macrumors 65816

    Kabeyun

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  8. Scottsoapbox macrumors 6502

    Scottsoapbox

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    Image if they focused such talent and resources on making Siri better instead of trying to convince us it's good enough.
     
  9. Phil in ocala macrumors 6502a

    Phil in ocala

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    Message on my google fire stick...after 1 January 18 you will not longer get youtube on this device...thanks for nothing.
     
  10. Aftershok macrumors newbie

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  11. sidewinder3000 macrumors 6502

    sidewinder3000

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    Good lord that Samsung ad is a shameless tearjerker! It “got” me, for sure, but leveraging people with disabilities makes me feel a bit too manipulated for it to have a positive effect on the brand.

    I’m guessing that kinda stuff might play better in a place like India that has a different media market than, say, the US. Is there anyone from India (or who’s super familiar) that might have some insight on this?
    --- Post Merged, Dec 6, 2017 ---
    I actually find Siri to be really helpful and use it 10-20 times a day but damn, that’s a funny spoof!
     

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