It won't and the reason Jobs gives is pure marketing bulls**t. If Adobe is really that incompetent, which I seriously doubt, there's no real reason Apple couldn't make Flash work "correctly" and enable those bazillions of web sites that use it. What really pissed me off was Jobs flatly (with a straight face, I'm sure) stating that there's no media that can't be played on an iPhone or something to that effect. Really, Stevie boy? How about AHL hockey games? Or most (if not all) minor league baseball video feeds? iPhone and iPad owners will, most likely, never see Flash for their devices but make no mistake, it's because Apple, as a corporation, acts like an obstinent 5 year old, not for any valid technical reason. People should ask where it is. They should ask every day.