In other words, greed rules the day once again.
Much like the music industry, the cable tv industry will fail to adapt until its too late.
People are growing tired of paying an arm and a leg to the likes of Comca$t and others for 150 channels of nonsense, when they really only want 10 or 20.
People are delusional if they think the price of this 10 or 20 channels in al-a-carte world would be any less than that same "arm and a leg" and probably another arm. The math in this change would not be 200 channels/$100 per month = 50 cents per channel. I want only 10 channels, so my bill should drop from $100 to $5/month.
Instead, al-a-carte world would be: we (the players in the chain that are not us consumers) make $100/month now. We let Apple in as an additional middleman and they want their 30% right off the top. We don't want to change unless we make more money too. So this "new model" needs to generate about $160/month. Our price modeling says that if we embrace al-a-carte channels, the average number of channels that subscribers will buy is 15 channels. So we will price each channel al-a-carte at $160/15 = approx. $10.67.
Then, they monitor early adoption to see if we consumers will average those 15 channels. If not, price modeling will rise to achieve the new target revenues and cut Apple in too. Under no circumstance are they going to let Apple in (and take a big bite right off the top) and lose money. If you were them, why should they?
If you look around right now, certain al-a-carte channels like HBO are already well north of $10.67. What is generally thought of as a "free" channel (CBS) is trying to offer an al-a-carte channel for $6. That is the al-a-carte future if we get it. Moral of the story: be careful what you wish for. Nobody else in the chain- Apple included- wants to take the huge financial hit to deliver us consumers "everything I want for a fraction of what I pay now." Only WE think that it should be that way. Until the sellers are motivated to think that way too (and what's
their motivation to do so?), it's pure delusion.
Else, enjoy the commercial-subsidized (with the vast majority of those commercials running on those channels you never watch- even when you are asleep- helping to make the cost of the channels you do want to watch less than if you had to pay for them in an al-a-carte subscription too- especially if you wanted an al-a-carte, commercial-free version), bundled discount (golden goose) deal we already have. If you can't stand 180 channels in your on-screen guide, learn to use the channel hiding or "FAVS" option to hide the 180 channels so that your guide shows only the 20 channels you actually do watch. The commercials that help pay for it will still run on those 180 channels and you won't ever have to even know they are there. Wishing away the golden goose will not keep delivering the treasures you do want. And best I know, letting another for-profit middle man into a chain between creators and consumers has never resulted in lower prices for the latter.