If you read between the lines of Cook's answer from today's earnings call, Apple's plans for a TV streaming service haven't been abandoned:
3:01 pm Question asked about Apple TV and the broader streaming TV/content ecosystem.
3:02 pm Cook: We think of the new Apple TV as the foundation for what we can do in the space. I don't want to be more precise than that. Don't look at what's there today and think we've done what we want to do. We've built a foundation that we think we can do something bigger off of.