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Stop this thinness madness...

We need performance and battery life....not a credit card thin laptop/smartphone/tablet...

I used to agree, but I love how thin my iP6 is and in the end the battery life has yet to ever be an issue for me - for others I can see there being an issue and so for those, they have no option but the iP6+.

The rMBPs are amazing and so much nicer to carry around the the thick versions previously. They have the "performance" that you crave.

If you want an ultralight, super portable laptop that runs desktop applications, then currently the Air is the only option available. But it's whole reason to exist is to be the thinnest, lightest option that runs desktop applications. So of course Apple will push to make it thinner and lighter. There is a massive, huge, colossal market out there that doesn't need bleeding edge, max performance to run the apps they're running. For them this will be amazing.

Apple assumes that few of us aren't away from charging options for more than 4-5 hours at a time and in most cases that it true. It's not a bad assumption at all.

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The current battery life of the airs , as well as the performance is currently good enough for people's needs.

That is such an odd quote to make about an Apple product. Under SJ and post SJ, Apple have never accepted good enough. There maybe mediocre products in their range, but they're usually the ones that Apple doesn't have a vision for.

I'm sure none of us buy Apple products because we are looking for something that is good enough.
 
Stop this thinness madness...

We need performance and battery life....not a credit card thin laptop/smartphone/tablet...

They could leave the size as in and add retina screen and everything else within that space. Even better battery life, power etc... it's currently very thin and light.

Right now the thing is being light and thin with Apple however they will get to a point where any thinner will no longer make any sense. Even if you could make a phone as thin as paper there is no reason for a standard smartphone to be that thin. (Yes, there could be some uses for it)

Pixels is another one that will at some point hit a wall in that we will no longer be able to tell the difference. Almost there on phones and almost on laptops, tablets etc..
 
http://www.extremetech.com/computin...ressing-mediocre-picture-for-intels-broadwell

So the Broadwell low power chips are pretty terrible for performance. At 4.5 TDP they couldn't be anything other than pretty sub-standard anyway!

You cannot compare performance to the chips inside the current MacBook Air for example. These new fanless Broadwell low power chips are not much better than Intel Atom CPU's in many respects.

A notebook with a Broadwell Core-M CPU will be ideal for general internet usage and writing documents, but you can forget any serious gaming/number crunching as the CPU simply is not designed for intensive work. It's all about low power.
 
Stop this thinness madness...

We need performance and battery life....not a credit card thin laptop/smartphone/tablet...

not really if you keep the Air the same size and weight its not much different to the 13" pro.

Its called the air my guess is the new one will be half the weight of the 13" pro
but still run mac os X very well
 
iPhone 4’/5.5’
iPad - 11’ (Standard Paper Size)

Air ⟶ Macbook - 12’ (1 Left/Right - 1 USB-C)
Macbook Pro - 13’/15’ (+ SD Slot)
iMac - 30’

Yes, please.
 
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