That's a lot of cheddar a month + why replace a phone once a year? nonsense
Reading through this thread, there seems to be a lot of confusion over what's essentially one of the simplest loans you can apply for.
A) There is no interest on the loan.
B) You can use any carrier you want, but you do need a current carrier (you can switch at any time).
C) The cost over 24 months is the EXACT same price as paying in full at time of purchase.
Why would anyone do this? Well, I usually upgrade my phone every new release unless it's an underwhelming S release. So rather than have to deal with the hassle of selling online, I swap my phone with Apple. I've paid half its value to use it for 1 year. I'm good with that. And I'm paying per month vs upfront - this is the equivalent of leasing a car - you never ever ever pay a lease off early.
Anyway, if you actually read the terms of the loan, it's very simple and self explanatory. Rather than speculate, you can just read what's in plain print.
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This program is more about selling AppleCare at an extortionate price (20% of the value of the phone! when supposedly warranty failure rates are around 2%) and the main reason it is not available in Europe since there is a minimum 24 months warranty requirement by EU law. That is the real "interest payment" attached to the scheme.
No. This program is about getting consumers on Apple's upgrade cycle and decoupling them from carriers. Apple isn't insanely profitable because of AppleCare.