Apple's Vision Pro Layoffs Were Broader Than First Reported

[Astuces iOS]

As someone who uses the AVP for 10+ hours a day I will make the following observations:
1. Sometimes (daily) you DO want to be closed off from the rest of the world, whether you are at work, or writing up a book, or just want some quiet game time. Nobody wants to be constantly interrupted in those spheres.
2. The headset loses its bulk with the newer and other 3rd party head straps that very evenly distribute the weight.
3. The battery is irrelevant since its always plugged in

Which leads me to my next point:
Apple should have absolutely made a stripped down version that directly connects with your mac / power and have no or extremely minimal battery (like 5-10 minutes just enough to switch devices without shutting down). Remove the front eyesight thing, perhaps use plastic instead of metal (excuse me polycarbonate per Apple language lol) and it would have solved all of the issues people complain about despite never using it, especially the price.


It was never meant to be a mainstream product. It is extremely obvious to anyone with minimal deduction that they have been developing this thing for over 20 years and didn't know what to do with it. Rather than throw it all out, why not release it and see where it sticks. For example there has been a huge shift from Apple to cater very strongly to enterprise for the headset because they realize that this is primarily being used as a productivity device.

It is without a doubt the best spatial computing device. Nothing comes close to it and as I mentioned above I use it 10+ hours a day to run my business and we use custom apps to do so.


Its the best product in its class.


I didnt even wear glasses before I got my M5 AVP. Its very comfortable one you get the right setup to me it just feels like wearing slightly thick sun glasses.

Bro ur addicted to it… I don’t wanna be addicted to it…

 

[klasma]

The entire project needs to be shuttered, the employees fired, their memories wiped, and any blueprints for the device burned so that it may never surface again.

I think the resistance from the future Vision Wars already sent some Pokemon back into our present to save John Ternus’ life.

 

[Hajj.david]

Bro ur addicted to it… I don’t wanna be addicted to it…

I am not addicted to it, its just the best device for productivity purposes. Thats like saying someone who goes to work everyday is addicted to work. Gotta do what I got to do, especially in this market.

 

[Hajj.david]

I think the resistance from the future Vision Wars already sent some Pokemon back into our present to save John Ternus’ life.

I feel like I am getting a stroke trying to read this, what are you saying man lol

 

[trafficdistro54]

AVP will be retired very soon next to the Apple Car in the hall of shame.

 

[Dirk Pieters]

I am not addicted to it, its just the best device for productivity purposes. Thats like saying someone who goes to work everyday is addicted to work. Gotta do what I got to do, especially in this market.

There's some crazy people out there.

I have to say I was intrigued by the ability to connect Vision Pro to the Mac and have it display virtual screens for coding etc. Unfortunately Vision Pro never sold in my country so I could never try it. Never even seen one in real life.

Reading here on how you use it shows I was right about its potential. 👍🏼

 

[Astuces iOS]

I am not addicted to it, its just the best device for productivity purposes. Thats like saying someone who goes to work everyday is addicted to work. Gotta do what I got to do, especially in this market.

Yeah but work will probably not have bad effects on you… Vision Pro could cause damage !

 

[Dirk Pieters]

AVP will be retired very soon next to the Apple Car in the hall of shame.

There is no hall of shame for things that were tried but never succeeded. You have to try something in order to decide if something can be successful.

The hall of shame is reserved for those who never try.

 

[QuarterSwede]

There is no hall of shame for things that were tried but never succeeded. You have to try something in order to decide if something can be successful.

The hall of shame is reserved for those who never try.

Indeed. Where would we be now without all the failures? Still cold in the wilderness.

 

[Dirk Pieters]

Indeed. Where would we be now without all the failures? Still cold in the wilderness.

Time for a quote. 😉

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

 

[CarAnalogy]

I question the mass market appeal of such things, as most people hate the idea of someone using smart glasses while interacting with them or even people wearing them around them.

However, for certain niches - cyclists, pilots, surgeons, builders, etc - these could be extremely useful.

But as long as companies think they are going to actually find a mass market for smart glasses in social environments, they're kidding themselves.

There is no way anyone objectively took a look at the creepy eyes on the outside and said "yes! we nailed it! this was the missing key!"

I agree, clearly VR is maturing and has some uses. The tech and the world was nowhere near ready for these creepy eye expensive goggles.

 

[Hajj.david]

There's some crazy people out there.

I have to say I was intrigued by the ability to connect Vision Pro to the Mac and have it display virtual screens for coding etc. Unfortunately Vision Pro never sold in my country so I could never try it. Never even seen one in real life.

Reading here on how you use it shows I was right about its potential. 👍🏼

Yes the Mac Virtual Display is great, sometimes I use the ultrawide if I am running several instances of Xcode / Windows for package editing, while working on the main app. Then above the virtual display I put my texts, emails, my servers dashboard so I can monitor everything. On the sides of my virtual display I have my teams, and my 2FA authenticator so I can pull codes at any time. Under my virtual display I will usually have some video app or audio app playing to help me focus in while working.

Consider getting a used one on ebay or something. Especially if you travel at any level of frequency I would argue its a must have. Having a huge floating movie theater while sitting in a cramped airplane is next level.

 

[Hajj.david]

There is no way anyone objectively took a look at the creepy eyes on the outside and said "yes! we nailed it! this was the missing key!"

I agree, clearly VR is maturing and has some uses. The tech and the world was nowhere near ready for these creepy eye expensive goggles.

I agree the front eyesight thing was unbelievably stupid and the illusion never really quite works. People still expect me to take it off if they are talking to me at any length of time.

 

[Hajj.david]

Yeah but work will probably not have bad effects on you… Vision Pro could cause damage !

Lol I disagree on both fronts. If you remove the light seal like I do your eyes breath and then everything feels normal.

 

[ginkobiloba]

« he was skeptical of it from the start, seeing it as too bulky and too costly to reach a mass audience«

Well.duh.. I can’t believe there were people inside Apple that tought a 4000 $ device can reach a mass audience. The MetaQuest 3 sells very well and has thousands of apps and games, but it’s around 500 $

 

[PBG4 Dude]

« he was skeptical of it from the start, seeing it as too bulky and too costly to reach a mass audience«

Well.duh.. I can’t believe there were people inside Apple that tought a 4000 $ device can reach a mass audience. The MetaQuest 3 sells very well and has thousands of apps and games, but it’s around 500 $

Unfortunately for the AVP, pricing was set by the “what could a single banana cost, 10 dollars?” class.

 

[trafficdistro54]

As someone who uses the AVP for 10+ hours a day I will make the following observations:
1. Sometimes (daily) you DO want to be closed off from the rest of the world, whether you are at work, or writing up a book, or just want some quiet game time. Nobody wants to be constantly interrupted in those spheres.
2. The headset loses its bulk with the newer and other 3rd party head straps that very evenly distribute the weight.
3. The battery is irrelevant since its always plugged in

You use the AVP for 70+ hours a week? I guess you want to get your money's worth of the product that will be extinct soon.

 

[Dirk Pieters]

Yes the Mac Virtual Display is great, sometimes I use the ultrawide if I am running several instances of Xcode / Windows for package editing, while working on the main app. Then above the virtual display I put my texts, emails, my servers dashboard so I can monitor everything. On the sides of my virtual display I have my teams, and my 2FA authenticator so I can pull codes at any time. Under my virtual display I will usually have some video app or audio app playing to help me focus in while working.

Consider getting a used one on ebay or something. Especially if you travel at any level of frequency I would argue its a must have. Having a huge floating movie theater while sitting in a cramped airplane is next level.

I was hoping you'd tell me it's good ... but not great. 😂😂

I'm using 2 Studio Displays at home for coding, which is were I spend most of my time. I always figured that Vision Pro would allow me to take a similar setup with me when I visit customers.

I'm not going to joke and I'll admit that I'd rather watch Netflix with my wife on a physical tv. But for some work applications Vision Pro sounded very tempting indeed.

 

[Dirk Pieters]

You use the AVP for 70+ hours a week? I guess you want to get your money's worth of the product that will be extinct soon.

You know "extinct" means nothing right? It will continue to work.

Extinct or deprecated does not equal "it stops working"

 

[UMHurricanes34]

As someone who uses the AVP for 10+ hours a day I will make the following observations:
1. Sometimes (daily) you DO want to be closed off from the rest of the world, whether you are at work, or writing up a book, or just want some quiet game time. Nobody wants to be constantly interrupted in those spheres.
2. The headset loses its bulk with the newer and other 3rd party head straps that very evenly distribute the weight.
3. The battery is irrelevant since its always plugged in

Which leads me to my next point:
Apple should have absolutely made a stripped down version that directly connects with your mac / power and have no or extremely minimal battery (like 5-10 minutes just enough to switch devices without shutting down). Remove the front eyesight thing, perhaps use plastic instead of metal (excuse me polycarbonate per Apple language lol) and it would have solved all of the issues people complain about despite never using it, especially the price.


It was never meant to be a mainstream product. It is extremely obvious to anyone with minimal deduction that they have been developing this thing for over 20 years and didn't know what to do with it. Rather than throw it all out, why not release it and see where it sticks. For example there has been a huge shift from Apple to cater very strongly to enterprise for the headset because they realize that this is primarily being used as a productivity device.

It is without a doubt the best spatial computing device. Nothing comes close to it and as I mentioned above I use it 10+ hours a day to run my business and we use custom apps to do so.


Its the best product in its class.


I didnt even wear glasses before I got my M5 AVP. Its very comfortable one you get the right setup to me it just feels like wearing slightly thick sun glasses.

I also love my Vision Pro and use it every time I work from home as a display for my Mac. That’s my #1 use case by far, so I agree it either needed to be a display or it needed to be a Mac.

As much as I love this product, I’m also not naive in recognizing there is no mainstream commercial interest in it - which means it’s doomed. Apple is not in the business of developing products that have no mass market appeal.

I will be very sad the day the grim reaper inevitably comes for this product line. Just like I was with for the Mac Pro.

But it feels inevitable.

 

[trafficdistro54]

You know "extinct" means nothing right? It will continue to work.

Extinct or deprecated does not equal "it stops working"

AVP will be a paperweight once Apple cuts off the support soon. It will be like anyone still driving a Prius in 2026. Even Ternus knows the product is crap.

 

[triumvirate]

There go my hopes for the Vision Pro Max

View attachment 2657494

This promotional pic had me knowing this device was going to flop when I first saw it. This photo alone.

 

[boswald]

I think Apple misidentified their target audience. Ternus' skepticism is right. They should have marketed this thing to professionals in industries and enterprises and not the regular consumer. People pay a premium for Apple stuff, but not that kind of premium. The price hikes of a couple hundred dollars is hard to swallow, so what made them think the average person will spend $3500 on a first-gen product like this, at this price point?

 

[Hajj.david]

« he was skeptical of it from the start, seeing it as too bulky and too costly to reach a mass audience«

Well.duh.. I can’t believe there were people inside Apple that tought a 4000 $ device can reach a mass audience. The MetaQuest 3 sells very well and has thousands of apps and games, but it’s around 500 $

Unfortunately for the AVP; pricing was set by the “what could a single banana cost, 10 dollars?” class.

Apple at the last minute changed the name from Vision to "Vision Pro". Zeiss who makes their optics said they couldnt make more than 500k a year. This was never going to be a mass market product period.

I was hoping you'd tell me it's good ... but not great. 😂😂

I'm using 2 Studio Displays at home for coding, which is were I spend most of my time. I always figured that Vision Pro would allow me to take a similar setup with me when I visit customers.

I'm not going to joke and I'll admit that I'd rather watch Netflix with my wife on a physical tv. But for some work applications Vision Pro sounded very tempting indeed.

 

[Hajj.david]

I think Apple misidentified their target audience. Ternus' skepticism is right. They should have marketed this thing to professionals in industries and enterprises and not the regular consumer. People pay a premium for Apple stuff, but not that kind of premium. The price hikes of a couple hundred dollars is hard to swallow, so what made them think the average person will spend $3500 on a first-gen product like this, at this price point?

Apple has been shifting towards enterprise recently because of this. They added almost 200 enterprise exclusive APIs and most new big releases on the device have been geared towards productivity and enterprise.