Apple's Wearable Category Sets New September Quarter Revenue Record With Growth Over 50%

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 1, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's "Other Products" category, which includes AirPods, Apple TV, Apple Watch, iPod touch, HomePod, Beats products, and Apple-branded and third-party accessories brought in an impressive $4.2 billion during the fourth fiscal quarter of 2018, representing a 31 percent increase in revenue.

    Apple does not break down the specific sales numbers of products in the "Other" category, which makes it difficult to determine specific sales numbers for products like the HomePod, AirPods, and the Apple Watch, but Cook says its wearables category set a September quarter revenue record with growth over 50 percent.


    Much of Apple's "Other Products" growth can likely be attributed to the Apple Watch Series 4, which came out in September.

    Cook said the Apple Watch Series 4 has become even more essential to people's daily lives, and response to the new model has been "overwhelmingly positive."

    Cook highlighted new ECG capabilities coming to the Apple Watch Series 4 in the United States later this year, which he described as an "unprecedented and potentially life changing feature."

    Article Link: Apple's Wearable Category Sets New September Quarter Revenue Record With Growth Over 50%
  2. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    The Apple Watch Series 4 is excellent. The larger display and speed is incredible. This is also my wife's first Apple Watch and she uses it all the time now and hardly ever takes it off. She loves the walkie talkie, fitness tracking, and weather.
  3. mr.steevo macrumors 65816


    Jul 21, 2004
    If the Canadian Dollar was stronger I would have a Series 4 on my wrist.
  4. Mac 128 macrumors 603

    Mac 128

    Apr 16, 2015
    I love how the article title implies "wearables" are responsible for the growth, given that half the products are not worn. The Apple Watch may well be responsible for the growth here, but I'm skeptical. I've seen a much greater adoption of AirPods than I have watches, though they have been proliferating too. All things considered, the growth may have been at 50%, but then so was Apple's entire earnings up overall. The share the Others category occupies has not changed much since the Watch was introduced. It's still under 10%, hovering around the mid-point.
  5. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Love my Apple Watch 4. Such a huge upgrade from the original.
  6. avanpelt macrumors 68030

    Jun 2, 2010
    The Series 4 is the first non-annoying Apple Watch, meaning that all apps load within 2 to 3 seconds at most. It’s a huge leap forward over the Series 2 I had with regard to speed.
  7. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    Well deserved. The AW4 is a killer device.
  8. FFR macrumors 68040


    Nov 4, 2007
    Yup, with Apple Watch and AirPods apple basically owns the wearables market.
  9. Cigsm macrumors 6502a

    Jan 22, 2010
    You wear AirPods.

    Apple Watch is not only the top selling smart watch in the world, it’s the top selling watch in the world and has been the top selling watxh in the world for over a year. It is now 50% higher then that

  10. fairuz macrumors 68000


    Aug 27, 2017
    Silicon Valley
    The title says "wearables," but the article says "other products." As someone pointed out, some of them aren't wearables. Apple TV surely isn't.
    --- Post Merged, Nov 1, 2018 ---
    I don't think it's normal to say you wear earbuds unless you keep them in all the time. Like, some people do wear headphones as a style. Anyway, when tech sites say "wearables," they're usually referring to newly tech-integrated things like smart watches.
  11. Mac 128 macrumors 603

    Mac 128

    Apr 16, 2015
    I do think AirPods and Beats are likely considered wearables. That said, I definitely see no proof whatsoever that the watch is solely responsible for 50% growth, nor even the lions share of that growth. But there’s no way to prove it one way or the other. Just my observation.

    I am informed elsewhere that Cook actually used the term “wearables” which suggests he may have inadvertently, or intentionally, given out some information that the Watch and AirPods, possibly including Beats, were responsible for the 50% growth. Then again, he may have simply misspoke.
  12. Johnny907 macrumors 6502a


    Sep 20, 2014
    Meanwhile, still no word on WatchOS 5.1. Lot of upset customers with bricked watches out there.
  13. Relentless Power macrumors Penryn

    Relentless Power

    Jul 12, 2016
    In terms of the wearable Market, look how Dominant the iPhone is across the globe as one most popular phones, so naturally the choice will be for someone who is interested in a smart watch, would be the Apple Watch. So it’s almost inevitable that the Apple Watch will continue to grow and there always will be a flux of first time adapters who want a smart watch experience, being that the iPhone is the likely device someone might be using. As the iPhone continues to Dominate, so will the Apple Watch for those who choose that experience.
  14. FFR, Nov 2, 2018
    Last edited: Nov 2, 2018

    FFR macrumors 68040


    Nov 4, 2007
    It’s rather simple: if you wear it, it’s a wearable.

    Sure the iPhone is dominant and the Apple
    Watch sells more because consumers that buy apple products have a greater disposable income than those that buy android handsets.
    But that doesn’t explain why no one buys android wear devices even though android has a much bigger market share. Even Huawei stopped selling android wear smart watches with the Huawei Gt, its a proprietary os made by Huawei.
  15. Mike MA macrumors 68000

    Mike MA

    Sep 21, 2012
    Well, I was on my way to get my first Apple Watch soon. But what really shocked me (and most certainly others), is that it seems to be a device that can be bricked by OS updates with no chance to be fixed or reset. Truly surprised seeing this.
  16. WBRacing macrumors 6502a


    Nov 19, 2012
    No doubt AW4 is a big step that will drive this growth even further - I now see several AW's being worn about in the office.

    I wonder though how often people will want to replace / upgrade them. I'd suggest it'll be a mere fraction of the rate at which people do their phones.

    That said, now that the design of those seems to of plateaued and the prices have toppled 1k, that rate is surely going to stagnate as well.

    No wonder Apple are focusing so hard on their services.
  17. Phogro macrumors regular


    Aug 13, 2015
    Boston, MA
    Yeah iPhone is popular, but its global market share is only ~13%. In other words 87% of people with a smart phone wouldn't even be able to consider the AW. That said Apple has a few things going for it. They have full control over software and hardware on both devices and they have an extremely loyal user base. These two things allow them to convert iPhone users to AW. I still see a lot of garmin and fitbit users who own iPhone's though so I wouldn't say that the AW is a no brainer... it's still expensive.
  18. tfigs macrumors member

    Dec 20, 2012
    Is it just me or does the watch face on the right appear to have a shadow under the watch hands? I know my watch does not look like that.
  19. TallGuyGT macrumors regular


    Aug 8, 2011
    Yes, this looks like the Apple promo videos for the S4. They start with a 3Dish watch face and complications, then flatten into the display as the watch rotates. Kinda cool looking, but not really what the watch does.

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