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Apple's Wearables Category Sets New Quarterly Revenue Record

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Apr 12, 2001
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Despite the global health crisis impacting many countries around the world, Apple's wearables category set a new quarterly revenue record, Apple CEO Tim Cook said during the company's Q2 2020 earnings call.


Apple does not break out wearable sales, instead including the Apple Watch and AirPods in its "Wearables, Home, and Accessories" category, which brought in $6.3 billion during the quarter, up from $5.1 billion in Q2 2019.

Wearables, Home, and Accessories revenue surpassed both Mac ($5.4 billion) and iPad ($4.4 billion) revenue during the quarter. Apple Watch continues to be popular with those who are new to the product, and 75 percent of customers who purchased an Apple Watch during the quarter did not previously own one.

Apple's wearables business is now the size of a Fortune 140 company, according to Apple CFO Luca Maestri.

Article Link: Apple's Wearables Category Sets New Quarterly Revenue Record
 

Glideslope

macrumors 604
Dec 7, 2007
6,572
3,694
A quiet place in NY.
Time for Apple Apparels. 100% recycled materials in hardware matching color choices. Would be a Must Have in 6m. Ballistic Margins from the labor costs in Vietnam. ;)
 

CausticSoda

macrumors 6502
Feb 14, 2014
417
795
Abu Dhabi
Every time I see these AirPods with the rubber thingies (main pic), it just makes me think of the free earpieces you get on tour buses and cheap flights etc. The AirPods I have sit in my ears remarkably well - really impressed, and very comfortable. I jut can't imagine these will do the same, unfortunately, because I like the concept of noise cancelling AirPods, but these look a nightmare.
 

PotatoLeekSoup

macrumors regular
May 10, 2015
167
498
Texas
Every time I see these AirPods with the rubber thingies (main pic), it just makes me think of the free earpieces you get on tour buses and cheap flights etc. The AirPods I have sit in my ears remarkably well - really impressed, and very comfortable. I jut can't imagine these will do the same, unfortunately, because I like the concept of noise cancelling AirPods, but these look a nightmare.

I like my Pro ones. But the basic ones are more comfortable. Pro ones do a nice noise cancellation job against airplane noise, leaf blowers, etc.
 
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mxrider88

macrumors regular
Mar 8, 2019
166
84
Sydney, AU
Revenue, of course. Garbage sold for gold. The amount of issues I had with the AirPods Pro is just ridiculous. Connectivity issues, microphones quality issues, people not hearing me, I just received yesterday the third replacement set, let’s see..
 

DeepIn2U

macrumors 604
May 30, 2002
7,766
2,724
Toronto, Ontario, Canada
The wearables business just keeps growing.

Look for this to push Apple to the next frontier, beyond iPhone. It’s happening.

Watch v10 + AR Glasses (street wearable/fashionable/prescription cable) + AirPods ... just could in a few years take over a lot of basics the iPhone could do for very casual users.
[automerge]1588300572[/automerge]
This needs to happen. AW can transcend platforms just like iPad.

iPad is a platform on it's own ... that platforms does it 'transcend' ?
 
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Spock

macrumors 68020
Jan 6, 2002
2,174
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Vulcan
If someone would have told me back in ‘98 that headphones and watches would outsell the Mac I would have called that person crazy. It’s amazing how things have changed. A lot of people say that Steve Jobs wouldn’t like the direction Apple is taking but I have to disagree, I think Steve would be thrilled to see well designed products that are dominating the market.
 
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Websnapx2

macrumors 6502
Apr 24, 2003
438
446
Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.
It would hurt the brand though. Many of it's most surprising and useful traits are tied to technologies like Handoff and deep integration to iOS. Like the Airpods on a non-apple device, an apple watch will struggle to "wow" anyone with its experience specifically because of the little things that improve that experience. It'll function, but it won't be the same so while — yes they could sell more to android users — keeping it iOS exclusive means they can maintain a high level of User Experience while continuing to drive continued sales of iPhone.
 

ipponrg

macrumors 68020
Oct 15, 2008
2,033
1,691
If someone would have told me back in ‘98 that headphones and watches would outsell the Mac I would have called that person crazy. It’s amazing how things have changed. A lot of people say that Steve Jobs wouldn’t like the direction Apple is taking but I have to disagree, I think Steve would be thrilled to see well designed products that are dominating the market.

If you really think about it, headphones and watches in general sold more units than laptops even back then. So Spock, I am not sure if you had really thought about it 😆

I don’t know if Steve would have been thrilled. Steve wasn’t nearly as focused on revenue as much as Tim is. “Well designed” is of course subjective. People like to associate sales directly with “well designed”, but I think there are other factors that come into play including branding/marketing.
 

Spock

macrumors 68020
Jan 6, 2002
2,174
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If you really think about it, headphones and watches in general sold more units than laptops even back then. So Spock, I am not sure if you had really thought about it 😆

I don’t know if Steve would have been thrilled. Steve wasn’t nearly as focused on revenue as much as Tim is. “Well designed” is of course subjective. People like to associate sales directly with “well designed”, but I think there are other factors that come into play including branding/marketing.

Of course all watch and headphone sales have always outsold the Mac, I was referring to Apple branded watches and headphones.
 

BvizioN

macrumors 603
Mar 16, 2012
5,178
3,217
Manchester, UK
Revenue, of course. Garbage sold for gold. The amount of issues I had with the AirPods Pro is just ridiculous. Connectivity issues, microphones quality issues, people not hearing me, I just received yesterday the third replacement set, let’s see..

I do not have the Pro one so I can't speak, but I have the AirPods original from day one and they have been absolutely fantastic with zero problems. Still using them. So in my case is "Gold" sold for "Gold"
 

Spock

macrumors 68020
Jan 6, 2002
2,174
1,824
Vulcan
Revenue, of course. Garbage sold for gold. The amount of issues I had with the AirPods Pro is just ridiculous. Connectivity issues, microphones quality issues, people not hearing me, I just received yesterday the third replacement set, let’s see..

That hasn’t been my experience, I have only recently begun to have problems with my AirPods and people not being able to hear me but I have had them for about two years now and have used them daily. I do have connection problems going from iPad to iPhone though they don’t like to talk to my iPhone after they have been connected to my iPad.
 

CarlJ

macrumors 603
Feb 23, 2004
5,112
8,605
San Diego, CA, USA
Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.
It's inching closer to being a standalone device: LTE, apps running independently of iPhone, App Store, IAPs, ability to do Software Update from watch, etc.
 

Spock

macrumors 68020
Jan 6, 2002
2,174
1,824
Vulcan
It's inching closer to being a standalone device: LTE, apps running independently of iPhone, App Store, IAPs, ability to do Software Update from watch, etc.
If Android users could use the Apple Watch without an iPhone it would get even bigger.
 

farewelwilliams

macrumors 68040
Jun 18, 2014
3,680
14,768
The iPod was niche until iTunes for Windows came. That was the gateway for the iPhone's eventual success.

The Apple Watch could have hundreds of millions of users. Apple just needs to unlock the door.
itunes for windows is not an issue. apple watch supporting android is a huge issue.

how do you handle logins? do you split apps by iOS-supported watch apps and Android-supported watch apps on the app store? what happens if the watch wants to use cloudkit to store data but Android doesn’t support CloudKit? does Android now have CloudKit support? if so! how does Apple pay for the servers knowing developers can save PETABYTES of storage for free? there are so many more questions. end result would be too much complexity.

itunes for windows was simple. iPod supports windows. that’s all.
 
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