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Apr 12, 2001
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Apple's Wearables, Home, and Accessories category reached record revenue numbers in the second fiscal quarter of 2021 (first calendar quarter), hitting $7.8 billion, up from the $6.3 billion it earned in the year-ago quarter.

Apple-Watch-7.8-Billion-Feature.jpg

Wearables, Home, and Accessories growth revenue was up a total of 25 percent combined. Apple CEO Tim Cook said that wearables growth was up thanks to strong sales of the Apple Watch Series 6 and the Apple Watch SE.

Apple Watch continues to be popular with those new to the device, and during the quarter, 75 percent of people who purchased an Apple Watch had not owned one before.

Going forward, Apple expects the new second-generation Apple TV 4K and AirTag to drive Wearables, Home, and Accessories growth. Apple CFO Luca Maestri said that Apple is "excited about the future of this category.

Article Link: Apple's Wearables Category Sets Quarterly Revenue Record of $7.8 Billion in Q2 2021
 
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JPack

macrumors 604
Mar 27, 2017
7,496
12,925
Interesting Cook didn't mention AirPods during the call. Sounds like that news about the AirPods slowing down is probably accurate.
 
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fhopper

macrumors regular
Sep 18, 2007
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Ks.
A lot of Apple Watch sales are subsidized and I would guess people who wait until the price is not an issue would be first time owners. I know of 4 seniors who just bought series 6 watches from Best Buy for an average $60 ea. Apple does not report sales details but I am sure they are "complicated".
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
9,275
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Interesting Cook didn't mention AirPods during the call. Sounds like that news about the AirPods slowing down is probably accurate.

I'm really confused why Apple thinks this category is going to grow... unless they want the AR glasses to go into this category?

I know a lot of people who bought AirPods or an Apple Watch... and have no plans to ever buy another.

I feel like Apple may be heading back to where they were in the late 80s/90s... they're just putting out a lot of random stuff and lowering the value of their brand as the items they make stop being seen as revolutionary or must-have items. They need to get back to saying No on the ideas that are less than stellar.
 
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