Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,701
39,618


Ahead of Apple's keynote event at WWDC on Monday, June 5, the company's annual "AR experience" easter egg is now available.

wwdc-2023-ar-experience.jpg

Apple's imagery for WWDC 2023 has a bubble-like theme that emphasizes the colors of iridescent thin film interference. The AR experience shows an Apple logo-shaped bubble that animates clockwise with the date of June 5, 2023 in the center.

To view the AR experience, open up the Apple Events website on an iPhone or iPad and tap on "View the AR experience." From there, you can scan the area around you to see the logo in real time, or view it in "Object" mode to get a clearer picture of what it looks like without having to navigate your physical environment.

Apple's event will begin at 10:00 a.m. Pacific Time on Monday, June 5. In addition to being streamed on YouTube, the event can be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to the MacRumors live blog on the site or follow along with our MacRumorsLive Twitter account.

Article Link: Apple's WWDC 2023 Animated 'AR Experience' Now Live
 
I cant wait to jack into cyberspace finally :D


I joke, ofcourse I am an AR enthusiast. Ever since I tried the clunky vector graphics VR goggles at the arcade in the 1990s I have been kind of fascinated by this tech.

And I am aware that I am not the "general consumer" in that regard, but I am still excited that there will be SOMETHING available on Apple platforms.

It is kind of weird how there is such animosity towards this from people, every tech company has tried the waters with AR/VR. And the tech will take off in a big way in 3 years when the nano lens tech goes mainstream. So I am in the camp that says Apple will be in a better position in 3 years to release the Apple Glasses, when they have had 3 years of active development under their belt.
 
Last edited:
Can't get excited about AR. It just seems gimmicky (and an excellent way of induing nausea and accidents)
It is gimmicky, for 2 main reasons. One is solvable, and the other I have serious doubts is ever solvable.

1. Today it requires holding a viewfinder up to your face, which no one wants to do, and is good for about 5 minutes. This can be solved with a wearable viewfinder, but only one that you can wear casually like glasses, not a giant headset strapped to your body with battery packs.

2. It was very imprecise and twitchy. Take the measure app for example. You can measure the exact same thing 10 times and get 10 different measurements. That's not going to happen with a tape measure. So while it makes for a cool tech demo, it can never be used for anything remotely important, or requiring accuracy.
 
I am, being that AR is used to help solve problems. VR will come along for the ride.
I can imagine AR might have a useful role in engineering, medicine, and art (let us hope it is not used just for gaming and porn). However, i doubt it is going to be as helpful as many imagine. I am a neuroscientist and in the 1980's we had to build physical models (wireframe models made of ... wire) to get a 3-D view of the brain. Now this can be done in simulated 3D on any desktop computer. Has this helped our understanding? Definitely, but not as much as I thought it would.
 
I can imagine AR might have a useful role in engineering, medicine, and art (let us hope it is not used just for gaming and porn). However, i doubt it is going to be as helpful as many imagine. I am a neuroscientist and in the 1980's we had to build physical models (wireframe models made of ... wire) to get a 3-D view of the brain. Now this can be done in simulated 3D on any desktop computer. Has this helped our understanding? Definitely, but not as much as I thought it would.

I think potential AR applications are pretty much unlimited; in both commercial and consumer spaces. And of course medicine for complex surgeries, etc.
 
  • Disagree
Reactions: iGMX
If this is what the AR headset boils down to, virtual objects layered over the real world, I‘m not excited. We really don’t need goggles for this.
 
  • Like
Reactions: Huck
Perhaps. However, there is a limit to the human visual system. I wonder if AR is better for problem soling than, say, 3-D printing a physical model that can be touched as well as seen.

But imo, AR has far more potential than simply viewing a 3-D model of something.

For example, the two applications I mentioned above; AR-assisted cardio thorasic surgery and client walk-throughs of architect designed homes, as a wide range of uses of the technology.
 
Last edited:
  • Like
Reactions: VulchR
AR and AI are complimentary technologies. Apple is smart going into AR.

If they can pull a rabbit out of their hat, like they’ve done before:
  • Bringing the iPod to the portable digital music market
  • Bringing the iPhone to the cell phone market
  • Bringing the iPad out of thin air
  • Bringing the 🍎Watch to the almost non-existent smart watch market
The difference is, who besides Meta has really pushed into this market? Did the Oculus Rift make an impact in… well, anything really?

On the one hand, Apple has shown they can succeed in both established and nascent markets. OTOH will an Apple AR/VR headset be just noise in the background of all the attention on AI?
 
How about AR-assisted cardio thoracic surgery? Or AR-assisted client walk-throughs of architect designed homes? That's just two of a huge number of AR applications that are in use today.
You make them sound more glamorous then they are. Neither of these require any level of precision. It's not the like the surgery assistance is overlaying a line that says "cut here". It is simply visual aids that prevent the surgeon from having to look away to see them.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.