Apple's retail store is a shadow of it's former self. Went in last week and found the Apple Watch display along the wall with 2 watches; one was completely dead and the other broken (digital crown didn't work properly). It looked like a Best Buy display. Two watches in a huge display looks sad. Perhaps even worse, there were several other empty displays and the staff were milling around talking to each other instead of engaging customers. The Watch may not be "the next big thing", but Apple's marketing implementation is pedestrian now and I believe one reason for the less-than-spectacular sales.