I own two AppleTV's and after noticing them disappearing from store shelves (Target, Walmart, Best Buy etc all are sold out) then I figure its time to get rid of one because if the AppleTV3 has an A5 chip then we may actually see apps! I usually sell through Ebay but their fees are ridiculous and someone told me to try Amazon. I listed my AppleTV for $95 just as an experiment and it sold within 30min. I kept watching and the average price would sell for $80-$90 but sometimes I'd see them even selling over $100! Anyway, thats my tip and my question. TIP: If you want to sell then list it on Amazon because their fees were only $6 and it was MUCH easier than Ebay. QUESTION: Why are people wanting the AppleTV so bad now? Just a month ago Best Buy would have pyramids of AppleTV's collecting dust. So is there some hidden value here somewhere?