Looking for apps that take advantage of Lion - full screen, auto backups etc.
As Darth Titan mentioned all apps in the app folder show up - I didn't realize you had to scroll over to the 2nd page for apps that are not part of Lion itself (mail, safari etc come with Lion and show up on the launchpad first page).
There are some odd apps there - the amazon downloader shows up but I'm not sure I would call that a App, it just gets used when you download files from Amazon.