AR Startup Blippar Showcases 'Halos' Facial Recognition Feature in its Mobile App

Discussion in 'iOS Blog Discussion' started by MacRumors, Jul 19, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Augmented reality startup Blippar today announced a new social feature for its image recognition app that lets users build an AR profile using facial recognition technology.

    Called "Halos", the feature offers users the ability to scan their face into the app and fill various bubbles around their head with personal details, such as their latest tweets, favorite songs on Spotify, YouTube videos, and animated emoji.


    Once the facial profile is uploaded, anyone who "blips" the user - or scans their face with the app - sees the information as a halo of bubbles suspended in mid-air. The feature builds on the app's Public Figure Facial Recognition, introduced last December, which lets users scan 370,000 famous faces to learn interesting facts about them.

    The Blippar app generally relies on users aiming their phone camera at everyday objects, products or images and "blipping" them to unlock helpful information, interact with brands, play videos, games, music, and more.

    Blippar said in a blog post that the mobile app is mainly its way of showcasing technologies for other companies interested in adopting their visual search engine APIs - or in this case, facial recognition tech, which the company claims has more than 99.6 percent accuracy.
    Apple has previously snapped up smaller companies specializing in facial recognition and augmented reality technology - two tentpole features expected in the so-called "iPhone 8" due to launch later this year.

    In February the tech giant bought Israeli firm RealFace, whose proprietary IP could be used to power facial authentication in the upcoming phone, with Apple's ARKit developer platform likely to be used to showcase the handset's next-generation augmented reality capabilities.

    Blippar is a free download for iPhone available on the App Store. [Direct Link]

    Article Link: AR Startup Blippar Showcases 'Halos' Facial Recognition Feature in its Mobile App
  2. BruceEBonus macrumors 65816


    Sep 23, 2007
    Derbyshire, England
    To be able to recognise people's faces could be an amazing ability to have. I use my phone already to work out when I should move. Eat and sleep. It all works great and my brain saves lots of energy by not having to think for itself. This app will help it save even more energy and I can use that energy to look on the internet for more apps to help me think for myself even less than I do now. Which is already very little as it is. So that's a good thing then isnt it? Isn't it?
    Thank you Tim.
  3. alFR macrumors 68020

    Aug 10, 2006
    Well, you successfully managed to not think (at least, not think about any of the potential useful things that can be done with face recognition) before posting that so I'd say you're most of the way there already.

    That said, the Blippar thing looks like a gimmick and potentially a bit creepy: the only use I've seen for their app previously is "interactive" ads, so how long before you start seeing ads for the haircare products etc. your friends use floating above them?
  4. xander49x macrumors member


    Apr 23, 2015
    the app will not let you make a profile so far not happy with it. and there is no tutorial on how to set up a profile, it just does not work.
  5. StevenPG macrumors member


    Nov 1, 2012
    If anyone actually watched apples latest stickers commercial you will see where this is all leading us too. You'll be able to put a sticker on someone and friends would be able to see that sticker.
  6. Saipher macrumors demi-god


    Oct 25, 2014
    I can see companies using this technology and things getting out of hand. For example, an ad targeted to you comes up and while most of us can't withstand watching stupid ads (me included) and we place our phones down or just look away until such ad is over, the app is smart enough to pause the ad, by recognizing you and whether or not you are facing the screen, and wait for you to come back to finish playing the ad. Unskippable and "un-unwatchable" ads! That's terrifying...
  7. blackboxxx, Jul 19, 2017
    Last edited: Jul 19, 2017

    blackboxxx macrumors regular

    Sep 10, 2008
  8. twinlight macrumors 6502a


    Sep 4, 2016
    Because there is nothing creepy about taking pictures up close of people instead of asking them who they are and what they like.

    This is perfect combined with a zoom lens. "Oh look, a pretty girl, lets get her info from taking a picture "

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7 July 19, 2017