Ok, I need a real reason to Fresh Install here and not some weird "it just feels better" reason. Won't Archive & Install give you a clean install without having to lose all your applications and data? If so, then what's the difference between Archive & Install and just an Upgrade? I've got applications and settings and tons of keychain items and gigs of music on my computer that quite frankly I don't feel like reinstalling. I mean, do you really want to reinstall Firefox, all the Adobe fiasco with CS3, WoW (including having to download patches) and on and on and on? Plus I have a ton of stuff I bought through the net and downloaded, so I'd have to then go searching through all my email to find the serial-numbers to all reinstall that stuff like for VisualHub and Nisus and even Quicken. It would be like recovering from a massive HD failure or something. Who wants that?