Are Apple the best marketers in the world?

TH55

macrumors 68040
Original poster
Nov 5, 2011
3,023
107
It's hard to decide what's better, the quality of their products or their marketing. I have come to the conclusion that they're one in the same, the infectious marketing is inseparable from the beauty and design of their products.

Walking through the new Apple Store in my town last night I felt like a kid in a candy store. No matter how many times I go in one it's always refreshing and humbling how on top of their game they are. For all my criticisms of certain aspects of their software they still are masters of their craft.
 

JD92

macrumors 6502a
Apr 14, 2005
934
30
It's hard to decide what's better, the quality of their products or their marketing. I have come to the conclusion that they're one in the same, the infectious marketing is inseparable from the beauty and design of their products.

Walking through the new Apple Store in my town last night I felt like a kid in a candy store. No matter how many times I go in one it's always refreshing and humbling how on top of their game they are. For all my criticisms of certain aspects of their software they still are masters of their craft.
No. The bottled water industry have the best marketers in the world.
 

mad3inch1na

macrumors 6502a
Oct 21, 2013
662
6
What did I misspell?
It is a grammar mistake. Apple is singular, not plural. You could either say "Is Apple the best marketer in the world?" or "Does Apple have the best marketing team in the world?"

And to respond to your original post, I agree with you. I have come to the conclusion that Apple makes perfectly mediocre products, in that the mediocre hardware supports a tightly regulated, perfectly balanced OS. Apple gets the best profit margins because of it. I'm not complaining about it, but Apple is about having the best ecosystem, not the best products.
 
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Typswif2fingers

macrumors 6502
Feb 17, 2010
373
6
Dubai, UAE
It is a grammar mistake. Apple is singular, not plural. You could either say "Is Apple the best marketer in the world?" or "Does Apple have the best marketing team in the world?"
When you aren't correcting grammar on MacRums you must be selling soup in a certain kitchen in New York City...

:)
 

TH55

macrumors 68040
Original poster
Nov 5, 2011
3,023
107
It is a grammar mistake. Apple is singular, not plural. You could either say "Is Apple the best marketer in the world?" or "Does Apple have the best marketing team in the world?"

And to respond to your original post, I agree with you. I have come to the conclusion that Apple makes perfectly mediocre products, in that the mediocre hardware supports a tightly regulated, perfectly balanced OS. Apple gets the best profit margins because of it. I'm not complaining about it, but Apple is about having the best ecosystem, not the best products.
Not really, a company named can be pluralized as Apple is not just one person.

And you think their hardware is mediocre?
 

wxman2003

Suspended
Apr 12, 2011
2,575
287
Religion is the best at marketing followed by Apple. Apple can get people in a frenzy when it comes to buying their product, but only religion can get people to blow themselves up for the product. Now that's marketing!
 

TH55

macrumors 68040
Original poster
Nov 5, 2011
3,023
107
No. The bottled water industry have the best marketers in the world.
Lol yeah that's more of just a genius business idea. I would say that Fiji are the Apple of the bottled water industry though.

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Religion is the best at marketing followed by Apple. Apple can get people in a frenzy when it comes to buying their product, but only religion can get people to blow themselves up for the product. Now that's marketing!
Haha! I hope we never see the day that an Apple nut blows himself up.
 

Good User Name

macrumors regular
Jul 7, 2011
207
95
It is a grammar mistake. Apple is singular, not plural. You could either say "Is Apple the best marketer in the world?" or "Does Apple have the best marketing team in the world?"

And to respond to your original post, I agree with you. I have come to the conclusion that Apple makes perfectly mediocre products, in that the mediocre hardware supports a tightly regulated, perfectly balanced OS. Apple gets the best profit margins because of it. I'm not complaining about it, but Apple is about having the best ecosystem, not the best products.
I think the singular form is only used in US english.
 

Carlanga

macrumors 604
Nov 5, 2009
7,011
1,291
I would have to say Google beats all others.

Nowadays it's not 'look for it on the internet', but google this or that. They have gone from a company name to mean much more to the lives of people worldwide. They have taken over the internet and didn't cost them much.
 

AdonisSMU

macrumors 604
Oct 23, 2010
6,569
2,133
I would have to say Google beats all others.

Nowadays it's not 'look for it on the internet', but google this or that. They have gone from a company name to mean much more to the lives of people worldwide. They have taken over the internet and didn't cost them much.
Good point. I will say that Apple does have people using iPad to mean tablet interchangably and to some extent iPhone.
 

simon48

macrumors 65816
Sep 1, 2010
1,315
88
I would have to say Google beats all others.

Nowadays it's not 'look for it on the internet', but google this or that. They have gone from a company name to mean much more to the lives of people worldwide. They have taken over the internet and didn't cost them much.
While I agree to some extent, I think Google got so good and so widely used with no decent competition (I my opinion) for so long I don't think they really need to advertise. That's a huge accomplishment and kudos to them for doing it, but from a pure marketing standpoint I think I put Apple just above them. Now if the question had been about product dominance I think I would put Google on top.
 

cdaq

macrumors member
Oct 13, 2014
76
2
I'm going to say yes to the OP. What other company gets their users to pay more for old tech? Apple has some kind of bizarre hold on their customers where other companies can sell better products for less without it substantially affecting apples market share. Marketing at its finest.
 

Bobby Corwen

macrumors 68030
Jul 16, 2010
2,723
473
I'm going to say yes to the OP. What other company gets their users to pay more for old tech? Apple has some kind of bizarre hold on their customers where other companies can sell better products for less without it substantially affecting apples market share. Marketing at its finest.
If you know of a company making better products than Apple let me know.

And do they sell directly to consumers or commercial grade only?

What are their phones tablets and computers like?

Cuz I know you're not talking about Samsung or Google lol
 

mad3inch1na

macrumors 6502a
Oct 21, 2013
662
6
Not really, a company named can be pluralized as Apple is not just one person.

And you think their hardware is mediocre?
Yeah, it was my mistake. I jumped in the thread late and attempted to piggyback off another poster. It can be said either way and still be grammatically correct. Personal opinion I guess.

And yeah, I think it is mediocre. When I use the word mediocre, I mean relative to what they could offer at price points of 650$-950$. A better word might be "mid-range". I think that Apple has done a beautiful job with their custom fab mobile chips, and the design quality is top notch, don't get me wrong. Within the constraints of iOS, iPhones would be unlikely to benefit from anything more than a dual-core processor and 1GB of RAM. What they use is high quality, mid-range components. That makes them the best profit margins, so Apple isn't likely to include really power-intensive features on iOS.

If Apple ever plans to expand the capabilities of iOS to include multitasking, they may very well need to include a quad-core processor (or enable some form of hyper threading on a dual-core) and put in 2GB of RAM, and so multitasking would eat into Apple's profits like crazy. Unless Apple sees an economic benefit to add multitasking, they won't do it. If they can create a marketing campaign convincing people that multi-tasking is a bad idea, then they will do that instead. Once people start jumping ship to Android devices, then they will make changes. It hurts Apple's margins to make a 4.7" phone instead of a 4" phone, but enough people were willing to go to android for one that they made it.

Apple does this exponentially better than other companies, and that is why they are the highest valued public company out there. They have the best profit margins. Apple can create an environment that people want so much that they are willing to buy a phone for 850$. If I could pick up a Nexus 6, and it seamlessly paired with my MBA, my iPad, and my iMac, I would buy it in an instant. I'm not saying I will go out and buy a Nexus 6, because I would hate it. Apple has created a beautiful environment that enables them to sell medium tier hardware at a premium, and I am 100% ok with that.

I made that post in the wake of a useless iPad Mini update, a crippled Mac Mini, and iPhones with 1GB of RAM, which again, can absolutely handle iOS, but it is still representative of bleeding edge profit margins. The devices will work great, and will be a joy to use, but they could absolutely be better. We sacrifice the cutting edge of hardware and we get a reliable, enjoyable experience. Again, I am ok with that. However, when that starts to fall to the side, Safari starts crashing on my iPad Air, iOS 8 gets countless bugs, and Apple Maps routes me to the wrong places, then the soldered RAM and mobile components in desktops start making me cringe. If those products all worked without a hitch for years to come, I would buy all of them in a heartbeat, and I often do.

Apple makes products with mid-tier components, and as long as they maintain a tight ship, I won't complain. However, if Apple put 30-50$ better hardware into their devices, it would require less stringent OS requirements, and more bugs could slip through. As of right now, my iPad Air with 1GB of RAM still has issues on Safari, and so I am holding onto my iPhone 5 instead of getting an iPhone 6+. The 6+ will probably work fine, but I have had such an awful experience with Safari on the iPad that I am hesitant to spend so much money on a device that might not work perfectly.

So back to the original question: Do I think that Apple uses mediocre hardware? Absolutely. I couldn't care less though, just as long as it works perfectly, and that is what Apple is betting on. If they can make a device for 100$ less than competitors, and sell it at the same price, then they will do that until the end of time, and I think that is what they should do. Once the experience is less than perfect, Apple had better start reevaluating, but they have almost always managed to run on the profitable side of that line.

Matt
 

TH55

macrumors 68040
Original poster
Nov 5, 2011
3,023
107
I would have to say Google beats all others.

Nowadays it's not 'look for it on the internet', but google this or that. They have gone from a company name to mean much more to the lives of people worldwide. They have taken over the internet and didn't cost them much.
I disagree, Google earned their reputation almost entirely through the quality of their product. Those two geniuses came up with a world changing algorithm that completely revolutionized the Internet and the ability to access all of mankind's knowledge. I have seen very little if any advertising from Google.

Apple has made some world changing and revolutionary innovations and products but their marketing is almost equally responsible for their success.

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Good point. I will say that Apple does have people using iPad to mean tablet interchangably and to some extent iPhone.
Did you hear about the sports announcer referring to the Windows Surface (who had paid millions in sponsorship) as an "iPad thingy"?