It's hard to decide what's better, the quality of their products or their marketing. I have come to the conclusion that they're one in the same, the infectious marketing is inseparable from the beauty and design of their products. Walking through the new Apple Store in my town last night I felt like a kid in a candy store. No matter how many times I go in one it's always refreshing and humbling how on top of their game they are. For all my criticisms of certain aspects of their software they still are masters of their craft.