Sorry people - another post about SEO . After reading a couple of books on web design, both books say that headers and paragraphs were the way to go (and this concurs with internet research) But; when I check-out my competitors, I find they are using xhtml-transitional, set-out in tables . This research has happened mostly with my competitors as this is the only research I am conducting- as relevant in my field! Has anybody else noticed this? I remember one of the books said that data was followed more closely in tables, which was disputed in the other book! My research so far - has showed convincingly, that Transitional and tables is the most effective SEO .