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I don't think that would benefit Apple so much...

Making Apple maps didn't benefit Apple much. Was kind of a disaster for Apple. But they still did it. Long term I think it's in their interests. Distance themselves from Google. And using Bing will accomplish this also.
 
Google isn't just down ranking iTunes...

2w5k3ud.png

http://i48.tinypic.com/2w5k3ud.png

It's pretty obvious they are attacking Apple.
 
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