I cant help but notice, each time I was in a Best Buy or larger electronic retailer in the month of December (even today I was in there), that the Microsoft computing stations have been just packed, flooded with people. I would glance over at the Apple section right next to it less than 5 ft away and there were people, just not as nearly as many. maybe 5 or 6 tops. Ive never seen such high interest and demand for Microsoft ever since stores here have set up Microsoft sections aggresively pushing Windows 8.1. If you havent seen one yet, its pretty much the same thing as the Apple one, have reps in their branded tshirts walking around and endless amounts of gadgets from different brands.