Are Silver and White No Longer Apple's Signature Colors?

rhyzome

macrumors 6502
Original poster
Apr 2, 2012
307
40
Are Silver metal and White glass/plastic no longer Apple's signature colors?

As I was considering getting a new iPad 10.5 today, I couldn't help but to wonder if the "correct" color to get for Apple devices has shifted from Silver and White to Space Gray and Black. I realized the only way to get your MBP to match your iOS devices is to get space gray (then you'll have matching bezels and metals). From the new color offerings in pretty much all the products it looks like Apple is trying to push a new set of colors. Or maybe it is just me.

Is Apple shifting to Space Gray and Black for its signature product colors?
 
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Greenmeenie

macrumors 65816
Jan 14, 2013
1,391
1,924
Are Silver metal and White glass/plastic no longer Apple's signature colors?

As I was considering getting a new iPad 10.5 today, I couldn't help but to wonder if the "correct" color to get for Apple devices has shifted from Silver and White to Space Gray and Black. I realized the only way to get your MBP to match your iOS devices is to get space gray (then you'll have matching bezels and metals).

Is Apple shifting to Space Gray and Black for its signature product colors?
I've always prefered my ios devices with the white bezel and silver backs. I like the clear separation of the border and the screen that a white bezel gives me. The screen really pops out that way, which i like. Plus the white border is more anti reflective than a black border. Its funny tho, i prefer the space grey/black on the macbooks tho. Looks so much better than the silver to me. I wouldn't mind a space grey or black iphone or ipad if the bezels were white tho. But it doesnt really matter, cause i always use a case for both my ipad & iphone, so the question of silver vs space grey is moot for me on iOS devices.
 

spiderman0616

macrumors 68040
Aug 1, 2010
3,705
4,078
I've never particularly liked the white fronts or silver backs. Every Apple device I've ever bought, including my Apple Watch, has been space grey. The only exception was my old Macbook Pro that only came in silver, and my Apple Pencil and AirPods which obviously only come in white.

Oddly enough, I would love if they'd come out with some Apple Smart Keyboards that were colors other than "charcoal grey". I'm kind of bored with that color, and I have always though Apple has come up with some really awesome, rich looking colors for their non-keyboard Smart Covers. I would love to have at least a blue option or something.
 
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Chupa Chupa

macrumors G5
Jul 16, 2002
14,834
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White was never really a "signature" color for Apple as a whole. Some consumer products were originally white like iPods, 2nd gen iBooks then MacBooks. iMacs took a few years -- Snow White was the first variant, iMac Lamp and G4 first to be only white. Of course accessories are white, and I would say the white cables, chargers, and earbuds are signature in white, but again, it's limited to specific products not company-wide. Some might say the Apple logo is white, but it's not exclusively. It's been on products in gray and silver, Bondi blue, and more. It's just not multi-color anymore, but it's not only presented in white.

Flagship pro products: PM/MacPro, PB/MBP, since the early 2000s, were always grey or silver-toned. The original iPhone was black/silver as was the original iPad. White was only first offered on the iPhone with the iPhone 4 and iPad with iPad 2. And, of course, Jobs always wore black.

So in reality, white was only a "signature" color for a few consumer products - iPod, iBook/MacBook, and some iMacs. It has consistently used black, silver, gray much more than white and on higher end products.
 
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kindaichi81

macrumors regular
Nov 3, 2015
148
62
Are Silver metal and White glass/plastic no longer Apple's signature colors?

As I was considering getting a new iPad 10.5 today, I couldn't help but to wonder if the "correct" color to get for Apple devices has shifted from Silver and White to Space Gray and Black. I realized the only way to get your MBP to match your iOS devices is to get space gray (then you'll have matching bezels and metals). From the new color offerings in pretty much all the products it looks like Apple is trying to push a new set of colors. Or maybe it is just me.

Is Apple shifting to Space Gray and Black for its signature product colors?
To me, silver on electronic is not even a Color.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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To me, silver on electronic is not even a Color.
I see silver as more of a standard in most electronic devices, just because the manufacture wants it to blend in with the rest of somebody's home and give it an appeal to aestheticslly. As a matter of fact, most of the electronics that I own, including Apple products, are mostly silver.
 
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sacha_g88

macrumors newbie
Aug 2, 2017
29
10
My 10.5 and SE are both Silver, and i like the clean look of them. Just personal preference, i'm not sure if i thought about it in terms of it being the signature colour scheme.
 

Darkashnet

macrumors regular
Jul 15, 2010
193
255
I've noticed it too. Apple used to use white a lot more in their ads because white was more "fashionable" and "trendy" over the last few years (although I hate it and much prefer blacks/space greys). I think as the bezels on our devices start to shrink, the black images of the iPad make it look like it's completely bezeless and more "modern".

Just look at the iMac pro images, they make it appear bezeless with all the black even though it's far from the truth.

It could also be that the new iPhone won't have a white option as it'll be bezeless, so Apple are moving away from focusing on their white border products.
 

Brookzy

macrumors 601
May 30, 2010
4,780
4,819
UK
Silver fan here.

Apple does seem to be promoting other colours more these days, especially space grey like you mention, but the problem is they can't get the colour at all consistent.

Not to mention that the iPhone 7 doesn't even come in space grey...

The only way to have all your devices the same colour is to get silver. Space grey, gold, and rose gold all vary in shade by product line. I wish Apple would just pick a shade and stick with it.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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Silver fan here.

Apple does seem to be promoting other colours more these days, especially space grey like you mention, but the problem is they can't get the colour at all consistent.

Not to mention that the iPhone 7 doesn't even come in space grey...

The only way to have all your devices the same colour is to get silver. Space grey, gold, and rose gold all vary in shade by product line. I wish Apple would just pick a shade and stick with it.
I like that Apple has different variants in color shades. It creates a separation from all the devices without having the same resemblance. I think iPhone should have be separate from the iPad, and the iPad separate from the Apple Watch. Granted Apple uses different shades of space grey and Gold, it's s contrast that makes that specific product more unique.
 

Cloudsurfer

macrumors 65816
Apr 12, 2007
1,297
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Netherlands
I prefer the design of the white bezel, but what I don't like about white bezel is that you can see the black outline of the LCD display inside it. If you're unlucky (like me), your LCD is mounted crooked or off-center, which makes it really noticeable with a white bezel. The black bezels hide this perfectly, so I pretty much always go with a black iOS device.
 

DNichter

macrumors G3
Apr 27, 2015
8,988
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Philadelphia, PA
To me, black or dark devices look a bit more sleek and futuristic. White devices seem to look a little bit more toyish to me. It's completely preference so there's nothing wrong with either, but I think Apple will shift towards a darker look in the near future. You can see it with the iMac Pro. Also with the move to OLED in future products, they will introduce a dark mode to take advantage of the battery life.
 
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Relentless Power

macrumors Nehalem
Jul 12, 2016
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To me, black or dark devices look a bit more sleek and futuristic. White devices seem to look a little bit more toyish to me. It's completely preference so there's nothing wrong with either, but I think Apple will shift towards a darker look in the near future. You can see it with the iMac Pro. Also with the move to OLED in future products, they will introduce a dark mode to take advantage of the battery life.
I really liked that Space gray iMac Pro color. Very similar to the iPod Touch Space Gray. It's stealthy mixed with sophistication.
 

Ffosse

macrumors 68000
Nov 5, 2012
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I like the white and silver on my iPad but also the matte black on my iPhone 7.
 

robbietop

macrumors regular
Jun 7, 2017
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Good Ol' US of A
Where have you been the last 10 years? iPhone was black front with silver back. There wasnt a white one until the 3GS. The MacBook Pros went black on grey in 2008. The MacBook was the only hold out from the iMac/iBook years. And it was terminated as a product line after 4 years.

I mean, we all have our choices. But White on grey hasn't been Apple's signature ever since before the iPhone.
 
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Precursor

macrumors 6502a
Sep 29, 2015
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Where have you been the last 10 years? iPhone was black front with silver back. There wasnt a white one until the 3GS. The MacBook Pros went black on grey in 2008. The MacBook was the only hold out from the iMac/iBook years. And it was terminated as a product line after 4 years.

I mean, we all have our choices. But White on grey hasn't been Apple's signature ever since before the iPhone.
While this is true, a lot of apple peripherals and accessories are still white and/or aluminium with no other color choices.
 
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Falhófnir

macrumors 601
Aug 19, 2017
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Considering Space Grey can vary from dark silver to more of an iron grey, they have a very inconsistent signature if it is! I have always been put off by white front idevices traditionally, though I do think the iPhone can look quite good in white/silver - larger than that it looks a bit off. Same with jet black though, I think that would look strange at Ipad size, I quite like the aesthetic of a black front and silvery back so I hope SG doesn't get replaced across the line by black.
 
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