And yet their margin they report themselves has grown through the inflation/covid/supply chain period from the traditional 38%-40% long-term target to now nearing 50%. Based on the trend during this time, it shouldn't be very long until it IS 50%.
Consumer inflation and Margin inflation are almost complete opposites. One further empties wallets and the other fattens them. While inflation made Apple consumers feel like they were getting less for their money, it was the period in which Apple became "richest company in the world." I'd like to have that kind of net effect from a period of high inflation myself.
BUT, I agree that Apple is not immune to inflation. They appear to pass on inflated costs... and then some... and are not the only corporation who did so. I don't blame them since consumers just roll over and pay more and more and/or accept subtraction of features & benefits at the "same great price" if not higher... but I wouldn't frame the inflation "pain" as comparable when seller just gets fatter and fatter while buyer ribs increasingly show.
The good news is everyone has choices and agency. Don't like Apple's approach to running a tech business with 1 Billion active customers, and feel they're greedy? No worries. There are a lot of other tech companies out there. Simply pick one that offers better value and find happiness.