A lot of stores are doing the "hands-on" workshops, where attendees actually get to do stuff on the Macs while learning. This is a lot different from the older workshops where attendees just stood around watching a demo.
IMO, the $99 One to One personal training program is awesome. $99 gives you the ability to come in once a week for a 50-minute session with a personal trainer, where you can bring your own Mac and work on your own content.