I would find it odd if someone felt embarrassed about getting the Air, even as a 17 PM user I am curious to see the sort of person who chooses the Air, it may be wide variety of people be it a CEO who just feels they love how thin and easy it is to carry and use it in their suit or a soccer mom who just wants a large screen and thin phone that works as her digital assistant daily while it also looks stylish with her favourite outfits or some creative person (musician, designer etc…) who appreciate minimalism.
The Pro Max is much more for someone who buys a BMW X5, Mercedes-Benz GLE or Porsche Cayenne when they don’t need all that it brings while the Air is more for someone who may buy a BMW Z4, Porsche 911 or Mercedes-Benz SL. They can have the same motor etc… but they serve their buyers differently for what they want.