So, someone somewhere has a prototype offering Intel performance using ARM, for half the power. So what? ... This article just confirms to me that ARM is not a serious contender in the desktop space, and has no hope of taking on Intel in the foreseeable future.
You're basing this on random public information about some other company's ARM products. Apple likely has chips in their labs that are substantially higher performance. Their mobile A-series chips do what they do because they're targeted at the phone/tablet space. Presumably Apple's smart enough to tell their chip designers, "okay, you're targeting for laptop/desktop now,
these are your new limits for input power and heat dissipation in that environment, go nuts and see what kind of performance you can get us".
(What this article does, in particular, is to show that yes, it is indeed possible to get x86-level performance out of ARM chips - this may be a useful/new fact for those who steadfastly insist that ARM chips are only useful for phones and tablets. For those who already understand that ARM can scale up, the article is interesting, but not world-changing.)
Quite aside from the question of instruction sets, what Apple gets from an Intel-to-in-house-ARM switch is the ability to get what they want, when they want it, rather than waiting for Intel to get around to it. Currently, if they really want some arcane feature added to the CPU, all they can do is say, "Intel, pretty please?" and hope Intel deigns to listen to their request. If they switch to in-house chips, the answer to "can we have this feature" will always be yes (unless physics or upper management get in the way), and they can throw as much resources at it as they feel necessary. They can draw their own roadmap, rather than relying on Intel's constantly changing roadmap, with chips that fail to materialize, or arrive late, or in limited quantity, or underperform.