Up until last week, I was unaware of a company called Artesian Builds, but their downfall is quite dramatic and fast. They're a company that relies heavily on an ambassador program to help market their PCs. During a PC build giveaway directed towards their ambassadors the CEO Noah Katz saw the winner who at the time was a small twitch streamer. He didn't like the idea of such a small streamer was getting such a great machine, so he rerolled and picked a new "winner" He also openly mocked her during this whole live stream event.
Well things went south pretty quick as the streamer kiapiaa broadcasted her anger and disappointment, it caught the attention of others and caught like wildfire.
Here's the thing, in a matter of a week, they lost most if not all of their ambassadors, pissed off Intel (who was their sponsor), broke the law by changing the rules mid-contest, and it was uncovered that they were not paying their taxes. It appears the state of California raided their office. At this stage, it looks like they're just about out of business.
Just look at what's being said: https://twitter.com/search?q=noah katz&src=typed_query
A couple of videos details the issues:
Well things went south pretty quick as the streamer kiapiaa broadcasted her anger and disappointment, it caught the attention of others and caught like wildfire.
Here's the thing, in a matter of a week, they lost most if not all of their ambassadors, pissed off Intel (who was their sponsor), broke the law by changing the rules mid-contest, and it was uncovered that they were not paying their taxes. It appears the state of California raided their office. At this stage, it looks like they're just about out of business.
Just look at what's being said: https://twitter.com/search?q=noah katz&src=typed_query
A couple of videos details the issues:
