The CIO where I work who makes >$500,000/yr (plus indeterminate bonuses) and spends the first 20 minutes of every monthly staff meeting showing us all his newest car, or latest trip to Korea or Italy or whatever is exactly the type of person who would buy the Edition.
The following quote is real, talking to a room of his employees, all who make between 1/3rd to 1/15th of what he makes:
"My wife said I could buy myself a birthday present, and I couldn't decide between a Tesla or the new BMW i3" (showing picture of his garage which includes electric 'Smart' car, a mercedes, and another BMW)
Then lots of pictures of the new i3 and a review of all it's features, etc.
So basically, total douches.
The following quote is real, talking to a room of his employees, all who make between 1/3rd to 1/15th of what he makes:
"My wife said I could buy myself a birthday present, and I couldn't decide between a Tesla or the new BMW i3" (showing picture of his garage which includes electric 'Smart' car, a mercedes, and another BMW)
Then lots of pictures of the new i3 and a review of all it's features, etc.
So basically, total douches.