From the AP's guide to trying on and ordering an Apple Watch: ORDERING ONLINE If you know the specific configuration you want, you're best off ordering it online, starting at 12:01 a.m. PDT Friday (3:01 a.m. EDT). They will start to ship on April 24. Popular models might not be available right away if you're not among the first to order. Your watch will get shipped to you. There won't be an in-store pick-up option. -- The bolding is mine. This news, if true, is unfortunate, because the common belief here on the forums (at least from what I saw) was that we would be able to order online and pick up in store.