I just called to see about getting my tele# changed to my "new" area code. AT&T told me it was going to cost $36 to make the change to a new number. I use Google Voice, so my cell# is only relevant when I forget to dial through the GV app, making it a bit hard to justify spending $36. I just re-upped my contract with AT&T and bought an iP4, but I probably wouldn't have canceled and re-initiated service just to get a new number since I'm grandfathered into unlimited data. I doubt this is unique to AT&T, so who can blame them for sucking as much money out of my wallet as they can without going to jail, but are there any viable tactics to get AT&T to wave this fee?