It seems upon reading the news that AT&T is focusing on improving their network where it is currently and not too focused on bringing 3G coverage further out. I am living between Panama City and Pensacola Florida, and every 4 months I get the same reply from all different levels of AT&T management...dont worry sir, 3G is coming to your area in 4 months or so. It is discouraging to hear new talk about a 4G network and no talk about further expanding 3G coverage. Dont think there is anything I can do about it unfortunately. I feel left behind. Is increasing the 3G coverage area "merely" about changing over or modifying existing towers, or does it involve whole new hardware?