I know, what is with that price. I stopped at Verizon to see their deals. $35 for the first phone, $25 for 2nd. I guess they don't want new customers. Not much of a any deals with the phones either. I thought of switching because AT&T i have trouble. Mainly in my apartment. Don't want to give up AT&T now JUST in case i get the iPhone. I like the rollover minutes. My girlfriend has Verizon and honestly i don't understand why everyone thinks they are the best. Her calls to me sometimes sound choppy. Just like my service in certain spots.