The reason the Interent is in the greatest mass communication breakthrough since the printing press and the greatest advancement in commerce since the Industrial Revolution is that it gives everyone the same potential audience with an incredibly low financial barrier to entry. Whether you are CNN or Joe Blow Vlogger, once you are on the Internet your potential audience is anyone in the world that also has free and open access to the Internet. No middlemen, no gatekeepers stand between you and anyone else online.
What many ISPs are trying to do is create their own 'version' of the Internet and penalize their customers for venturing outside of it. Ex. DTV doesn't count against my cap so I'm probably going to stay with DTV's products and services and the third parties that have the money to pay for the 'privilege' of not counting against the arbitrary data cap. This is why we are seeing so many mergers of media and communications companies. The ultimate power is in controlling content, access to content and access to the customers.
Regulations used to prevent these different types of media and communications companies from merging, but they were removed in the name of fostering competition. Unfortunately it's easier to collaborate than compete. For example, ATT didn't buildout a competing video service and DTV didn't buildout a competing ISP; they just merged. This results in less competition in the marketplace, not more. Comcast showed how this was a winning formula when they bought NBC/Universal so that's the blueprint everyone else is trying to follow.
How the Internet is supposed to work is that everyone who pays for Internet access gets the ability to communicate with one another in one, vast virtual space. Ex. I pay my ISP for access to the Internet, Netflix pays their ISP for access to the Internet and we are both on the Internet. If I want to watch movies from Netflix then I just pay Netflix for access to their content. That should be the end of the story, but it's not.
Now via data caps, throttling and/or zero rating, my ISP wants to penalize me for watching Netflix and/or charge Netflix for access to me even though Netflix and I have already paid for access to the Internet. That second level of control and monetary double dipping by ISPs is not how the Internet was designed to work, but it will become the norm if we sit back and do nothing.
ISPs are dumb pipes for data. Nothing more, nothing less. They should not be allowed to turn into gatekeepers that can drive their customers to certain parts of the Internet and away from others.
Bundling is NOT BAD for consumers. It happens every day. When you buy a car, it is a bundling of parts. Could you afford a car if you had to buy each component separately? The manufacturer bundles those parts and sells it cheaper. Before you go and tell me that they sell cars but the individual part prices are inflated, then consider the network providers' offerings as the same thing; they sell bundles, but you can buy a part at a greater cost.
Furthermore, if Verizon wants to offer no-impact data for video coming from the DirecTV servers, it can. Just like T-Mobile provides no-impact data for the numerous video providers included in their Binge-On program.
Not really a good comparison as a car is inherently a collection of parts, but delivering Internet, CableTV and telephone service aren't inherently related at all. A car without wheels can't be driven but CableTV functions exactly the same with or without Internet and telephone service.
Bundles in and of themselves are not inherently good or bad, but bundles used in an anti-competitive manor are bad long term even if they look consumer friendly in the short term. It's like Walmart's low prices. Customers love it until it kills off the neighboring businesses (and jobs) and suddenly Walmart went from being one of many options to the only option.
I think the phrase for that is pennywise, pound foolish.