This idea has been discussed before, but as far as I know this is the first time a carrier has basically committed to "toll-free" data usage. This means that a particular content provider, say Netflix, will cover the cost of the data you consume only while using their app to watch a movie for example. It wouldn't count against your total. On one hand, that would be very cool and would mitigate the loss of functionality that happened when the carriers eliminated unlimited data. On the other hand, smaller content providers who can't afford to pay for their users data would be at a disadvantage. I suppose one could say this model is nothing new, since over-the-air broadcasters have used advertising to pay for free content. Anyway, here is the link: http://news.cnet.com/8301-1035_3-57445641-94/at-t-ceo-says-toll-free-data-plans-coming-soon/?tag=cnetRiver What do you think of this concept?