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AT&T iPhone Q&A for Employees

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Apr 12, 2001
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Engadget mobile posts an internal AT&T employee Q&A document on Apple's upcoming iPhone.

The document essentially rehashes known information but the highlights includes:

• Availability June 2007
• 4GB $499, 8GB $599.
• Available in Cingular company-owned retail stores, direct mail, Apple stores, and Apple.com
• "No subsidies are being offered on the phone at this time"
• Access to Cingular's MyAccount via the device and the iTunes site.
• Rate plans will be detailed closer to launch
 

craigverse

macrumors 6502
Dec 8, 2006
285
0
Reno, NV
Access to the iTunes site? The iTunes site is the iTunes store. It's not as if you'd have access just to see what you can't buy... right?

Nevermind, I missread it. You can access your cingular bill info through iTunes running on your computer. That sounds like a good thing though. Yay.
 
Comment

05elstonc

macrumors regular
Sep 21, 2006
124
0
Miami
Some people may disagree, but no subsides is fantastic news. I am sure cingular wanted to subsidize the hell out of the phone in order to push more units up front and therefore reduce the bargaining power of Apple on affordable and fair Voice and Data plans.Furthermore this is the real cost of the hardware + Apple's 20-30% margins. This is amazing! So much technology in $500 and $600 .5" package. Not $1k+ that many people originally thought. Now Apple can make price cuts whenever they want without consulting with Cingular. Now that Apple has put a stake in the ground about retail pricing they can demand that cingular make a fair and streamlined Voice+Data system.

Also being able to manage my cingular account through iTunes is great news, this means Apple will have an impact on the steps and we should see a MUCH improved system to sign up for service for a phone purchased in an Apple Store on through Apple.com.
 
Comment

PlaceofDis

macrumors Core
Jan 6, 2004
19,240
5
i guess its good to know that nothing's really changed so far.
and as we get closer to launch i'm guessing we'll be hearing more and more details from things like this. since they're going to need/want the employees up to speed on the device once its released.
 
Comment

bidwalj

macrumors 65816
Feb 16, 2007
1,048
125
agree.....this is great news for people already on contract. wont have to deal with cingular to get this phone. also, it makes more sense for people signing up for new service to get a subsidized phone now and sell it to purchase the iphone. atleast that way you get some kind of price break.


Some people may disagree, but no subsides is fantastic news. I am sure cingular wanted to subsidize the hell out of the phone in order to push more units up front and therefore reduce the bargaining power of Apple on affordable and fair Voice and Data plans.Furthermore this is the real cost of the hardware + Apple's 20-30% margins. This is amazing! So much technology in $500 and $600 .5" package. Not $1k+ that many people originally thought. Now Apple can make price cuts whenever they want without consulting with Cingular. Now that Apple has put a stake in the ground about retail pricing they can demand that cingular make a fair and streamlined Voice+Data system.

Also being able to manage my cingular account through iTunes is great news, this means Apple will have an impact on the steps and we should see a MUCH improved system to sign up for service for a phone purchased in an Apple Store on through Apple.com.
 
Comment

05elstonc

macrumors regular
Sep 21, 2006
124
0
Miami
agree.....this is great news for people already on contract. wont have to deal with cingular to get this phone. also, it makes more sense for people signing up for new service to get a subsidized phone now and sell it to purchase the iphone. atleast that way you get some kind of price break.

Right! There has to be a benefit for consumers if they are required to sign a 2 year contract. Without a subsidy as bait cingular needs to give something. I am sure Steve is pushing as hard as he can, he has upheld his end of the bargain, an amazing phone, now cingular needs to pony up the goods.
 
Comment

Egomaniac

macrumors newbie
Aug 9, 2006
29
0
How so? Either the consumer pays the full price or AT&T pays full price. The only way would be if Apple gave cingular a discount for buying in bulk.

The question is "What is the total price of phone + 2 years of service?". Historically, the phones have been dirt cheap (sold at a loss), with the hardware loss recovered via locking people into astronomically high rate plans. Because every carrier is using that strategy, and consumers are usually incapable of thinking more than a month ahead, they don't realize the extent to which they are being raped. For instance Cingular's current unlimited data plan is something like $60 / month, on top of the already-expensive voice service. When I found that out, I started second-guessing the idea of getting an iPhone.

But from this email, it sounds like Cingular may be introducing new plans specifically for the iPhone. This can only be a good thing -- it sounds like you might pay more up-front for the iPhone, but get cheaper service plans. In the long run, this could potentially yield a much cheaper phone than the competition.

I for one am completely willing to fork over $600 for a phone, if the monthly charges are lower. I'm tired of the current "free phone, but $120 / month for the service you need!" crap. This is especially true of Cingular's data service, which is abolutely ridiculous -- I used to have unlimited data access for $20 / month, so Cingular's prices are astronomical. And, of course, it wouldn't make sense to have an iPhone and not get data service... here's hoping they do something more sensible with the price.
 
Comment

05elstonc

macrumors regular
Sep 21, 2006
124
0
Miami
But from this email, it sounds like Cingular may be introducing new plans specifically for the iPhone. This can only be a good thing -- it sounds like you might pay more up-front for the iPhone, but get cheaper service plans.

I for one am completely willing to fork over $600 for a phone, if the monthly charges are lower. I'm tired of the current "free phone, but $120 / month for the service you need!" crap. This is especially true of Cingular's data service, which is abolutely ridiculous -- I used to have unlimited data access for $20 / month, so Cingular's prices are astronomical. And, of course, it wouldn't make sense to have an iPhone and not get data service... here's hoping they do something more sensible with the price.

I agree completely, that is news indicates that Cingular is reconsidering its data and voice plans and may be willing to be the low cost leader in the industry in order to drive consumers to Cingular for good. $20 for unlimited Data seems like a great place to start.
 
Comment

richard4339

macrumors 6502a
Sep 6, 2006
867
85
Illinois
The data plans are horrific on any carrier... Verizon wants more per month for data than I pay for 3 lines of service! And Cingular is more expensive than Verizon.

My contract with Verizon is up in June, and I was seriously considering an iPhone... its still the same up-front cost as the Treo 700 would be for me (which I was leaning towards before the iPhone) with a new contract. The thing is, I don't know if I want to deal with Cingular...
 
Comment

05elstonc

macrumors regular
Sep 21, 2006
124
0
Miami
They just announced a new NYC store that will be in the Meat Packing District. WOW 3 apple stores in NYC is pretty amazing.
 
Comment

jblodgett

macrumors regular
Jun 30, 2005
102
0
The question is "What is the total price of phone + 2 years of service?". Historically, the phones have been dirt cheap (sold at a loss), with the hardware loss recovered via locking people into astronomically high rate plans. Because every carrier is using that strategy, and consumers are usually incapable of thinking more than a month ahead, they don't realize the extent to which they are being raped. For instance Cingular's current unlimited data plan is something like $60 / month, on top of the already-expensive voice service. When I found that out, I started second-guessing the idea of getting an iPhone.

But from this email, it sounds like Cingular may be introducing new plans specifically for the iPhone. This can only be a good thing -- it sounds like you might pay more up-front for the iPhone, but get cheaper service plans. In the long run, this could potentially yield a much cheaper phone than the competition.

I for one am completely willing to fork over $600 for a phone, if the monthly charges are lower. I'm tired of the current "free phone, but $120 / month for the service you need!" crap. This is especially true of Cingular's data service, which is abolutely ridiculous -- I used to have unlimited data access for $20 / month, so Cingular's prices are astronomical. And, of course, it wouldn't make sense to have an iPhone and not get data service... here's hoping they do something more sensible with the price.


A year ago, when I bought my cingular 8125, the phone itself was $299 -- and by buying it at the same time I signed up for a 2-year plan, I got a $50 rebate. By also agreeing to sign up for the cingular data plan at $39.99 a month- I got another $50 rebate.

Are you interpreting this to mean that any joe blow can log into the Apple store and buy an iPhone? i.e. -- even as a current cingular customer with over a year left on my plan- I could buy an iPhone and switch to it as my main cell?

I am not sure I have seen anyone confirm that - and I don't quite interpret this information that way. I suspect a person who buys the iPhone will still have to buy a 2-year plan from Cingular.
 
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