I don’t think people understand how expensive it is to provide cellular service. There are rents and land payments for towers and sites, switching centers to maintain, internet service distribution to maintain, significant hardware costs annually, electricity cost, interconnection fees, roaming agreements, employee costs, software, etc. The list goes on. When prices for commodities goes up, everything goes up. I don’t think some of you appreciate the effort and expense it takes to maintain a network that is nearly 100% reliable spanning a country the size of the US. Providing Jonny Cheapskate service at 2004 rates is not sustainable for any prime carriers. The only reason the MVNOs have cheaper rates is because they pay metered rates to the AT&Ts and Verizon’s. They typically lock you into usage brackets so they can predict the metered rates and their customers are deprioritized at peak times for data traffic. So you do get a lesser service on a MVNO technically, but because our infrastructure is so well done you don’t notice. The whole MVNO concept is for the larger carriers to capture customers that normally would be unwilling/unable to pay unmetered rates and make additional revenue from providing backend services to them. If you didn’t have customers paying AT&T, Verizon, & T-Mobile retail rates…..there would be no Tings, Xfinity Mobile, or others because it would be unsustainable. There is a lot to telecommunications that most people will never see or understand, but one thing it’s not is cheap to operate. We won’t even go into telecom taxes and local, state, & county fees. That is a whole other nightmare.