I just purchased the iphone 6 and paid the full price. I called AT&T and told them I wanted a reduced bill because I didn't get the subsidized price. The rep told me I didn't get the discount because I've been on a "individual" plan all these years and not a shared plan. The rep went on to say that I haven't been paying the extra subsidized monthly for all these years of being on contract. She basically said I paid full price for nothing and my bill will remain the same. Does anyone have knowledge of this? Did I basically waste all that money by paying full price? Thanks in advance for the help.