Wheres the value for the customer??? Only advantage is deferring payment.
Well, if you are on a limited budget, the deferred payment is actually a huge advantage. Take me as an example. I'm currently still stuck on an iPad 1 with AT&T's grandfathered in unlimited data. I'd like to upgrade to the upcoming iPad or iPad mini--love the Retina screen, but I don't have the dough to pay upfront. So the payment divided into 20 installments is actually a great option to me!
I don't have a cell phone, so I don't know what folks are saying in that regard. But if you want to buy an iPad--regular or mini, the deferred payment is actually very alluring. Well, to me, at least.