Credit Cards Cheaper?
Back on topic, as someone who gets a great discount with att this is not a bad deal. I can still most likely lose less buying a phone out right and then reselling it, but not everyone has $650. Some people prefer monthly payments over a big lump sum...hence credit cards. I can see the appeal of this plan.
It might be cheaper for people to buy the iPhone outright on a credit card and make payments that way than to sign up for this plan.
Examples:
If a person were to buy an iPhone at retail at $650.00 with a credit card at 23% APR and the person paid the phone in equal installments over 12 months, the phone would cost that person $61.15 per month for a total cost of $733.80. If the person sold the phone for $300.00, the total cost of the phone would be $433.80. Divided over the 12 months of ownership, that person would pay $36.15 per month net.
If the person paid for the same iPhone in equal installments over 18 months at the same APR, the phone would cost the person $43.04 per month for a total cost of $774.72. If the person sold the phone for $250.00, the total cost of the phone would be $524.72. Divided over the 18 months of ownership, that person would pay $29.15 per month net.
A few thoughts here:
1) AT&T is making a lot of interest (20%+) on the desire of people to lease their phone just to upgrade every 12 months. Over a 12 month period, AT&T may charge less interest than a credit card but the person never owns the phone and is locked into AT&Ts service contract and fees. To break the service agreement is not really an option, since the person might as well just buy the phone outright instead.
2) If a person could exercise a minor amount of restraint (upgrading every 18 months instead of every 12 months), even people who can't afford to pay the upfront cost of an iPhone at MSRP in full could afford to purchase an iPhone with a credit card while making only marginally higher payments than those charged by AT&T and they would still be money ahead.
3) Few people consider what would happen if they were unable to continue to pay on their service contract. The freedom of owning a phone and being able to terminate service with a provider (if necessary) without financial repercussions removes a great amount of anxiety and stress that many people will never experience. I say this based on my experience of dealing with my daughter's sudden but chronic illness over a five year period. Fortunately, she is doing well and in remission now, but few people plan on major medical emergencies. (I didn't.)