I just swung over to engadget and on the front page was this like about AT&T and Apple partnering for possible IPTV!
w00000t!
http://www.engadget.com/2007/05/31/atandt-planning-iptv-for-apple-tv-in-2008/
w00000t!
http://www.engadget.com/2007/05/31/atandt-planning-iptv-for-apple-tv-in-2008/

tv, it seems more likely now.