I was in an apple store in the Netherlands earlier today for a genius bar appointment and in the 30minutes I was there I watched, yes I counted, 28 Apple TV 4s being sold. Thats nearly 1 every minute!! Didn't know there was that much hype about them, I presume its because you can play games on them now. Everyone who was at the store looking at the display models was playing games. Shows people priorities doesnt it, no one noticed the cool new remote or anything, it was just the games that were interesting. Like all the people I see trying out the iphone 6s and 6s plus. They are all playing games (or checking facebook), no one trying out the 3D touch, which is really cool actually and the first "new" thing to be brought to the iPhones. I never play games on my i devices, I think they are boring, if I play a game then its on my computers. Might just be me but I think its a shame that all people seem to care about is playing games on these wonderful devices that can do so much more.