All, I have just rented my 2 first movies from itunes store and planned to watch them on my HDTV with my ATV2. One movie is SD and the other is HD - I cannot watch either due to HDCP issues. When the movies begin to play, they stop with the error message: "This content requires HDCP for playblack." "HDCP is not supported by my HDMI connection." I understand HDCP is High-Bandwidth Digital Content Protection. I have tired all 3 HDMI ports on the TV without any change. The "Full HD 3D" HDMI cable is brand new (Phillips SWV3481S/17). Software and firmware is all current on both Itunes and ATV. I have tried turning ATV2 unit and rebooted PC with Itunes off and on again. Our TV is this: Panasonic PLasma TH-P54S10A Manufactured Date Jan 2010. I am assuming all itunes movies are HDCP now. My HDTV IS HDCP compliant - as is my HDMI cable. Please help me overcome this HDCP barrier so i can effectively utilise the ATV2. Zeneth.