I am making an observation here with all of the apple television talks. I was an exclusive ATV2 user and I love it. Airplay and everything else is great. Netflix and Hulu Plus are great as well. I hadn't turned on my PS3 in almost a year and I decided to check out Amazon Prime video since I have a free trial. The PS3 streaming is pretty awesome. Everything seemed much crisper and more vivid than what I normally see on the ATV2. I realize one is 1080p and the other is 720p but that aside the quality on the PS3 seemed to edge out the ATV2. Also, the UI is pretty fluid especially with the PS3 remote (not remote control). Then it got me thinking how apple really needs to start adding more apps, especially Amazon Prime. I find the Prime to have as good if not a better selection than Netflix streaming does. And, if they allow Netflix why not Amazon Prime? When you compare the two services they are pretty even. I would even settle for just being restricted to Prime movies and those you purchase through Amazon versus being able to rent movies through Amazon. I would gladly continue renting movies from iTunes. Hopefully we all get what we want soon and they start allowing apps in the ATV2. I'd love to cut cable and just have 1 device to use for everything.