All of the consoles pre-date the App Store by decades if not longer, Steam predates it by about half a decade and the only exception is Google which copied Apple's iPhone system entirely (the original Android phones looked like Blackberry clones before Google quickly copied the iPhone form factor and started ditching the need to have buttons). If I recall correctly the 30% came from Nintendo back in the NES days and at one stage Nintendo used to charge 35% before bringing it inline with everyone else. Given Apple was last to the market and that Nintendo charged more at one stage, I'm not sure it's fair to say anyone but Google copied Apple, if anything Apple copied them.
Furthermore I'd argue that Steam's 30% is far more egregious than Apple's 30% because Steam provide the store front, distribution system and some nominal gameplay services compared to Apple providing an entire ecosystem of APIs and services. In Steam's defence they were offering developers 70% of their revenues rather than the 30% that publishers would normally give them via retail stores in an age when digital distribution was relatively new.
Of course the counterpoint is that Epic Games takes 12% which is curious because Tim Sweeney thinks they could be profitable with 8% but also will charge more than the 12% in places too which makes it a not entirely fair comparison to compare the other platforms flat 30% with Epic's variable 12% or more rate.
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