Sorry... but I can't see an Apple Bank working out too well if they can't even handle basic services they already run.For those that don't understand how Apple can get away with charging a fee, I've heard theories that Apple could, if it wanted to, start its own bank and push hard to attract its users to move their money into it. So instead of Apple stealing banking customers/members away from banks, credit unions, and credit cards, Apple provides a secure and convenient service for its users that doesn't threaten financial institutions and might even excite some financial institutions if they see it as a way to attract more customers (we support ultra secure Apple Pay and neighbor bank doesn't). Think of how much it might have cost a bank to first implement online banking, P2P payments, etc., to stay relevant, then the fee might not seem actually cheap to also provide Apple Pay as a "bank with us" selling point.
Easy: Lets say the credit card companies charge the merchant 1% of the transaction in the US. Those credit card companies make their living from this 1%, pay for the infrastructure and make up for fraud transactions. Now Apple told them they can reduce fraud if the credit card companies use Apple Pay, but would like to have a portion of that 1%. Win win win for all. Merchants don't loose money on stolen cards, credit card companies loose less money on fraud use and Apple makes some money as the middle man guaranteeing a safer system.
Now in Australia (and probably Europe) the credit card companies don't charge that much so either Apple has to agree on taking a smaller cut or the credit card companies agree to keep a smaller part.
This is where samsung pay shines
Easy: Lets say the credit card companies charge the merchant 1% of the transaction in the US. Those credit card companies make their living from this 1%, pay for the infrastructure and make up for fraud transactions. Now Apple told them they can reduce fraud if the credit card companies use Apple Pay, but would like to have a portion of that 1%. Win win win for all. Merchants don't loose money on stolen cards, credit card companies loose less money on fraud use and Apple makes some money as the middle man guaranteeing a safer system.
Now in Australia (and probably Europe) the credit card companies don't charge that much so either Apple has to agree on taking a smaller cut or the credit card companies agree to keep a smaller part.
I never understood how Apple can charge a small fee to accept Apple pay. They don't have the clout in that arena to force the fee. I went to a super busy Panera off the highway yesterday and I was the first person to use Apple pay there, that the cashier has seen.
That's a fair argument, but I think in practice it's not quite as cut and dried.
It's a bit chicken and egg with Apple Pay. If not enough people use it, then there won't be much saved from fraud in the first place. The other thing is that not all fraud is equal. I rather suspect that the sort of customers that Apple Pay would attract are unlikely to suffer much fraud in the first place, so unless Apple Pay really got as mass market as credit and debit cards, it's unlikely to make much impact on fraud.
I think it must be very hard to work out just how much fraud saved can be directly attributable to Apple Pay. It's an intangible figure because of all the variables.
These, I feel, are some of the reasons why banks are not all taking it up with enthusiasm.
I never understood how Apple can charge a small fee to accept Apple pay. They don't have the clout in that arena to force the fee. I went to a super busy Panera off the highway yesterday and I was the first person to use Apple pay there, that the cashier has seen.
Apple are providing an encrypted security level that doesn't exist on chip & pin cards. In Austraila it's become a huge problem where stolen cards are used to buy anything up to a value of $100 for each transaction, so a thief can have a ball without having to provide a signature or a PIN. This kind of crime has gone up 200% in the past two years, and the banks don't have a clue how to stop it, yet the customer eventually pays through higher bank fees. If Apple were smart they'd argue to the banks that Apple Pay would save them millions in not having to deal with stolen cards, reimbursement to customers and the bad publicity it gets for not doing something about it. That's why Apple charge a transaction fee.
And the way I see it, accepting Apple Pay should help these same banks significantly reduce their write offs due to fraudulent charges. That alone seems like a strong argument to me.
Similar sort of thing in Europe. Chip & pin is already the standard, so from a retailer's perspective there's little incentive to add Apple Pay, especially with the costs of training people how to use it and buying the necessary equipment.
So why doesn't Apple ask for 5 or 7 cents in countries with lower interchange fees than the US? That would be the logical thing to do.
I don't understand this either. I know that Apple would like to increase its revenue streams. But to me it makes more sense to simply offer ApplePay as a free option for banks -- which would mean a more rapid adoption, which would then help to sell more iPhones. Arguably, Apple has a lot of customers that it's bringing to the table. But if few banks (or vendors) support ApplePay, Apple might as well have no customers at the table.
I'll happily move back for this feature. That's what the banks need to realise. People will move.On the flip side, the cost to roll out the service should be lower since Banks are basically ready and NFC tech has been ubiquitous for years. In providing a safe, secure and most importantly, quick and easy, method to pay for things, they add incentive to customers to put charges against a credit card as opposed to fumbling for change at the till.
There's already rumours that one of Australia's big 4 banks (NAB) is likely to sign up, and I suspect when they fold the other banks will follow suit so they can ride the PR wave, especially around the time that a new iPhone's hitting the market. The banks can claim they have phone NFC options if they want, but their iPhone options consist of custom cases or stickers you put on the back of your phone...hardly ideal.
I suspect this is what will happen but Apple has started high to see what they can get. Apparently they dropped their fees for the UK as well.
I'm pretty optimistic given this is the first news in a long time about Australia getting Apple Pay. It's not like we don't get the same rumours every time Apple is negotiating something be it record, movie or TV rights. It seems pretty likely they'll work things out in the end, even if they can't get all four of the big banks to sign up immediately. There's also a few smaller banks they might have an easier time getting on board.
As someone else mentioned, it's chicken-or-egg here. My local bank isn't supporting ApplePay (currently), so I can't use it with that card. If it did support ApplePay, I'd be using it a LOT. Also, many local vendors aren't supporting ApplePay. So if I go shopping and want to use ApplePay, I have to restrict myself to those particular stores that have it.I doubt that Apple Pay is a significant selling point. An article I just read shows 7 of 8 iPhone users with Apple Pay do NOT use it. I don't use it. I understand it is and infant technology, but not yet a deal breaker for current and prospective customers
What the Australian banks should do is set up a system that uses a QR code on all phones, including flip phones, that customers have to scan with the camera, and then the transaction will come straight from their accounts, as that will be much easier than having an integrated payment system...
I noticed that when I was in Germany back in 2012. They weren't thrilled when i tried to pay for a SIM card and a month of service with a credit card. Ended up paying for everything in cash my whole time there.that will never come to Germany. people in line already roll their eyes when you take out your card to pay. one time i tried to pay at a grocery store with nfc, not a single staff member even knew its possible at their terminal so i gave up
Because Apple does some processing on the back end as well as secure the credit card. It's this resource that qualifies for the fee.
LOL what mate?What the Australian banks should do is set up a system that uses a QR code on all phones, including flip phones, that customers have to scan with the camera, and then the transaction will come straight from their accounts, as that will be much easier than having an integrated payment system...
He's taking a swipe at CurrentC.LOL what mate?
I doubt that Apple Pay is a significant selling point. An article I just read shows 7 of 8 iPhone users with Apple Pay do NOT use it. I don't use it. I understand it is and infant technology, but not yet a deal breaker for current and prospective customers
Changing people's payment habits doesn't happen over night. Even for me, a techie, it's been a VERY gradual change. It's also a snowball effect, the more people see the person in front of them in line doing it, the more inclined they would be to try it themselves.I read a similar article a few months ago that only 6% of iPhone 6/6 Plus owners were regularly using Apple Pay. So far it hasn't been the success I'm sure Apple was hoping it would be.
That's the problem with an ambiguous Measure of Effectiveness. Apple doesn't give projected values of the expected usage, they just keep those cards close to the vest.I read a similar article a few months ago that only 6% of iPhone 6/6 Plus owners were regularly using Apple Pay. So far it hasn't been the success I'm sure Apple was hoping it would be.