I'm confused. I thought the iCloud was something new they just revealed. How then is there a screen in Settings... Store on my iPhone 4 to turn on Automatic Downloads of Music, Apps and Books? Surely someone would have noticed this before iCloud was released. Did Apple add it to my iPhone without an update or without my syncing my phone with my laptop (which I haven't done in a few days)? Or did we always have this feature and it's nothing new?