Automatically convert file & add to itunes

I have done somewhat the same, just with Subler and Automator. It seems a little silly, but what I have done to work around iTunes prematurely trying to import the video file, is to have a folder called "Import". I then make sure Subler saves its file in this folder. Then an automator folder action simply moves the video file from the "Import" folder to the "Automatically add to iTunes" folder, and voila, it works

 

Am sure this can be done with a little Apple-Scripting.

 

I use iFlicks for such a thing (although you need to pay for - maybe $10?). It converts, adds the appropriate metadata/artwork, and there is also an option to "automatically add to iTunes" after conversion.

A fine piece of software, although admittedly it is a little slower at converting that Handbrake.

 

I have Handbrake set to send files to IDentify when completed, then IDentify automatically adds them to iTunes. I do confirm the results in IDentify before clicking "Save" but there may be an option to skip that step, I haven't looked.