Available Apple Intelligence Features Highlighted in New Ad

[MacRumors]

Apple today shared a "Hands-On with Apple Intelligence" video that walks through all of the current Apple Intelligence features and how to use them.

The video shies away from the unavailable Apple Intelligence features like personalized Siri replies, and instead focuses on what's available now.

• Clean Up in Photos
• Genmoji
• Image Playground
• Mail Summaries
• Writing Tools
• Visual Intelligence
• ChatGPT integration

After delaying the personalized Apple Intelligence Siri features, Apple took down its Apple Intelligence ads that had highlighted the functionality. Apple originally published ads with unavailable Siri features when the iPhone 16 launched, and now it's facing lawsuits as a result from customers who expected the Siri features on their new iPhone 16 devices.

Article Link: Available Apple Intelligence Features Highlighted in New Ad

 

[MacUser16.]

While Apple Intelligence may not be the most beloved Apple feature, there’s no mention of Personalized Siri, which means no false advertisement! Apple seems to be improving! ☝️ (probably idk I could be wrong in 3 months)

 

[thiscatisfat]

Does anyone else feel like making this ad was a dumb idea?

 

[WarmWinterHat]

Having tried all of these, here are my thoughts, Apple:

 

[TechRunner]

I'll dabble with Clean Up occasionally, but the rest of the stuff doesn't register as must-have for my use.

 

[DrPeril]

I'm struggling to recall the last time Apple had to release such an overt tutorial-mode promo video for a flagship feature.

Headline features, like jokes, aren't ready if they require detailed explanations - especially when the bottom line is supposedly its inherent intelligence. This is as far from "it just works" as I've seen Apple tacitly admit to being in a long while.

 

[N0ughtsAndCr0sses]

Embarrassing to see that BETA still linked to this project!

Sad, really sad.

 

[BarrettF77]

Nice try Diddy. Apple hasn’t delivered this year on anything meaningful and all those features I turned off as they don’t work well. Pllus, remember the ad where they had someone saying they read things and they really hadn’t. Says a lot about a company when your ads flaunt lies. Oh wait, that’s what AI was all along from Apple last summer.

Not the company they once were. Not by a long shot

 

[arc of the universe]

nice summary of current features and easy to understand how to access them. 👍

 

[DrPeril]

"tap this icon right here"

An icon that isn't indicative of its purpose is already poorly designed, but could they really not come up a name for it? They didn't even get as far as "tap the iWrite icon"...

Maybe ChatGPT can write some distinct promo text for them lol.

 

[PhillyGuy72]

Oh man, Not a great move, they're just asking for more backlash IMO.

If they were smart...Apple would not speak of the Apple Intelligence again. At least for now... until they get it - totally - together!

 

[subjonas]

Does anyone else feel like making this ad was a dumb idea?

Why was it a dumb idea?

 

[mdw1]

Every since mail came out with categories my mail sucks, I don't get notifications hardly anymore, I have looked everywhere how to fix it but nothing. I would go back to before categories if I could.

 

[TechWhisperer]

I just turned it off this week. Best decision of my life. LOL.

 

[russell_314]

It sucks that all of these features are hardware dependent. My 14 Pro Max is not able to do any of these things. It’s not enough for me to want to upgrade just for this.

 

[trssho]

Apple has really fallen short on this feature. Maps 2.0

 

[DigitalAR]

I hope Apples next CEO cares about the people more than Tim Cook cared about profits.

 

[Ad47uk]

I just turned it off this week. Best decision of my life. LOL.

I did not even enable it in the first place, it may be a great thing for some people, but I prefer to sort my own mail.

 

[carswell]

Having tried all of these, here are my thoughts, Apple:

View attachment 2507373

Cupertino will probably never say but it'd be interesting to know just how many iPhone 15 Pro and 16 series users have done this. Now that's it's default on, a majority may not have bothered to turn it off but I'd bet those of us who have are a significant minority.

 

[WinstonSmyth]

I'm struggling to recall the last time Apple had to release such an overt tutorial-mode promo video for a flagship feature.

Headline features, like jokes, aren't ready if they require detailed explanations - especially when the bottom line is supposedly its inherent intelligence. This is as far from "it just works" as I've seen Apple tacitly admit to being in a long while.

I think this was more an advertisement telling you what you are not getting with AI anytime soon.

 

[Rafagon]

nice summary of current features and easy to understand how to access them. 👍

I thought that was what Tips was for.

 

[robertosh]

Not even sure if this should count as a “Hands-On” video, it looks pretty much pre-cooked stuff. I don’t like this kind of videos, it’s fake advertisement. Again

 

[Rafagon]

Where can I buy that squeezy stress reduction toy that the frustrated guy in the office setting squeezes? And does it come in yellow? Order me two of them! And pay with Klarna, I just bought the foldable iPhone and I'm broke!

See, that's what I should be able to ask Siri and have her do for me.

 

[Daalseth]

I saw them hyping all of this s*** last summer and fall and knew then I wanted none of it anywhere near my systems. A slick ad for the same things I didn’t want then isn’t going to suddenly make me want them now.

 

[mxrider88]

• Clean Up in Photos: not generative. It sucks.
• Genmoji: useless if you are over 4yo.
• Image Playground: Useless if you are over 2yo.
• Mail Summaries: a mess.
• Writing Tools: useless if you have half a brain.
• Visual Intelligence: pretty cool, thanks to open AI not to Apple.
• ChatGPT integration: a mess, can’t follow up properly, you touch the wrong part of the screen and it closes, they only did the UI and it is a mess.