Avatar movie logo...

Discussion in 'Design and Graphics' started by IgnatiusTheKing, Sep 10, 2009.

  1. IgnatiusTheKing macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
    Location:
    das Fort
    #1
    Haven't seen this posted...

    Is anyone else puzzled by the decision to use Papyrus (or something very similar) for the Avatar movie logo?
     

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  2. GoCubsGo macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #2
    Puzzled? Kind of but you never know whether they've outsourced their logo design to some kid down the street. ;)
     
  3. SwiftLives macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #3
    It's subtly different enough from Papyrus that I think it works.

    Of course, I'm the guy with an ego so large that I think I could use Comic Sans successfully....
     
  4. Unspoken Demise macrumors 68040

    Unspoken Demise

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    #4
    Comic Sans. :mad:
     
  5. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
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    das Fort
    #5
    The difference is too subtle, if you ask me. It looks like the logo from a early 90's cartoon.
     
  6. LeviG macrumors 65816

    Joined:
    Nov 6, 2006
    Location:
    Norfolk, UK
    #6
    which avatar is it? the last air bender would suit that font quite nicely as its set more in an ancient time, if its that cg thing then I can't see it working so well.
     
  7. Designer Dale macrumors 68040

    Designer Dale

    Joined:
    Mar 25, 2009
    Location:
    Folding space
    #7
    I looks fine in the context of the film poster. Opens in December.

    Dale
     

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  8. IgnatiusTheKing thread starter macrumors 68040

    IgnatiusTheKing

    Joined:
    Nov 17, 2007
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    das Fort
    #8
    Again, have to disagree. I don't like it in any context. But oh well, just my opinion.
     
  9. design-is macrumors 65816

    design-is

    Joined:
    Oct 17, 2007
    Location:
    London / U.K.
    #9
    I don't particularly like it on the poster, but don't mind it on it's own :)

    Design is so subjective... I guess we all know that :rolleyes:
     
  10. ezekielrage_99 macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #10
    The reason they used Papyrus is because they outsource the logo design to the Creative Director's next door neighbour's 15 year old son.

    Personally I think it was $50 well spent.
     
  11. Mac_Max macrumors 6502

    Joined:
    Mar 8, 2004
    #11
    It seems to fit the mood of the movie just fine. I think people are too quick to dismiss certain fonts or font families because they feel a font is overused. People were paid good money to use that "overused" font and for a lot of products, that "overused" font sold a lot of product.

    The best one I've heard is Helvetica being cursed as being a "Chili Can Font."
     

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