I'm wondering if Apple adjusted the way it sells popular new products to avoid massive queing outside stores on launch day. Or perhaps to address the problem of people lining up, buying new items with cash and sending them overseas to sell at a premium. That happened a lot with iPads and iPhones in the past, with people squatting in lines in front of stores, pockets full of cash, only to walk around the corner and hand their purchases over to other people who would ship them overseas to sell on the streets. Perhaps the Watch and MacBook release today is designed to avoid that. Less in-store availablity. Customers are rewarded for online purchasing and having it shipped to a physical US address. Maybe what's being perceived as a messy release has really just been engineered to address some long standing problems Apple has had.