As an avid swimmer, I am stoked with the new AW. I am curious to see the swimming tracker and it's accuracy. I was considering the Fitbit Flex 2, but that's now not happening. For sure getting the cheapest model. Wouldn't pay more for something it will be obsolete in less than two years. That said, good job Apple. Just bummed out that I will probably not use my Omega Seamaster as much anymore.